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Apple Is Working on a Dedicated Chip to Power AI on Devices

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Re: Apple Is Working on a Dedicated Chip to Power AI on Devices

#21
post #19

I have been worried about this trend: if they don't open it up, things like this introduce a disparity between startups that can only have access to GPUs and big companies that make their own proprietary ASICs for their proprietary software, such that startups cannot complete.

The flip side is that there is pretty obviously a market for such a product. If it isn't released by google or apple, it will be released by someone else. If it isn't, then that is a pretty good idea for a startup.

Re: Apple Is Working on a Dedicated Chip to Power AI on Devices

#22

Earlier quoted context omitted.

I think when you add "why try to reinvent the wheel?" to the end, it is less of a question and more of a statement. Similar to saying, "Why would you do that?" after someone does something silly. You aren't actually asking them why they'd do the thing. You're saying they ought not have.

But they didn't say that?

That is exactly what they said.

Re: Apple Is Working on a Dedicated Chip to Power AI on Devices

#23
post #19

I have been worried about this trend: if they don't open it up, things like this introduce a disparity between startups that can only have access to GPUs and big companies that make their own proprietary ASICs for their proprietary software, such that startups cannot complete.

Won't it likely be in their interest to make those capabilities open to 3rd parties? My guess: the platforms that don't will suffer in experience.

Re: Apple Is Working on a Dedicated Chip to Power AI on Devices

#24
post #15
post #10

Earlier quoted context omitted.

They considered it sure - but why did they conclude they should go with an ASIC? That's what grandparent asked and it was a reasonable question. "They considered that" isn't a suitable answer.

The rest of the reply seems to be an answer (as far as you can get with Apple) I don't think it's wild speculation to say Apple is looking for efficiencies they may not have been able to get with GPUs especially performance-per-watt since so many of their devices are mobile focused

To be fair to nsxwolf, I did not originally explain. I tend to gradually expand my comments. The first iteration was just lashing out at this trend I see on this site which I highly disapprove of: facile reactions to any work that the commenter does not understand. I really detest this reaction that boils down to, "I once heard about a tensor, so clearly I have a better idea of whether this chip should be invented than the experts working at Apple."

Re: Apple Is Working on a Dedicated Chip to Power AI on Devices

#25
post #21
post #19

I have been worried about this trend: if they don't open it up, things like this introduce a disparity between startups that can only have access to GPUs and big companies that make their own proprietary ASICs for their proprietary software, such that startups cannot complete.

The flip side is that there is pretty obviously a market for such a product. If it isn't released by google or apple, it will be released by someone else. If it isn't, then that is a pretty good idea for a startup.

Only well funded startups will make ASICs.And most of them will fail. This is very different from many small startups programming general purpose computers.

Re: Apple Is Working on a Dedicated Chip to Power AI on Devices

#26
post #21
post #19

I have been worried about this trend: if they don't open it up, things like this introduce a disparity between startups that can only have access to GPUs and big companies that make their own proprietary ASICs for their proprietary software, such that startups cannot complete.

The flip side is that there is pretty obviously a market for such a product. If it isn't released by google or apple, it will be released by someone else. If it isn't, then that is a pretty good idea for a startup.

[deleted]

Re: Apple Is Working on a Dedicated Chip to Power AI on Devices

#27
post #19

I have been worried about this trend: if they don't open it up, things like this introduce a disparity between startups that can only have access to GPUs and big companies that make their own proprietary ASICs for their proprietary software, such that startups cannot complete.

It's weird to me that you somehow assume no chip makers will move into the market for mobile-ready AI processors, if this really becomes a thing. Apple certainly won't open up its designs, assuming they exist and ship. There's strongly negative incentive and cultural inclination for them to become a chip vendor.

Re: Apple Is Working on a Dedicated Chip to Power AI on Devices

#28
post #19

I have been worried about this trend: if they don't open it up, things like this introduce a disparity between startups that can only have access to GPUs and big companies that make their own proprietary ASICs for their proprietary software, such that startups cannot complete.

Won't it likely be in their interest to make those capabilities open to 3rd parties? My guess: the platforms that don't will suffer in experience.

What about the server side? Google executing Tensorflow on ASICs versus a startup restricted to GPUs or Google Cloud/TPUs?

Re: Apple Is Working on a Dedicated Chip to Power AI on Devices

#29

Why not use a gpu. A lot of AI stuff is linear algebra: Multiply accumulate etc.

Just as going from scalar to vector instructions provides a speedup so does going from vector to matrix instructions. If you've got big vectors than the amount of parallelism exposed for more hardware execution resources used on isn't too big but the reduction in register file read port usage is pretty significant.

Also, inference is usually happy with int8s whereas graphics workloads are mostly float32s. So you can save a lot of hardware that way too.

Re: Apple Is Working on a Dedicated Chip to Power AI on Devices

#30
post #19

I have been worried about this trend: if they don't open it up, things like this introduce a disparity between startups that can only have access to GPUs and big companies that make their own proprietary ASICs for their proprietary software, such that startups cannot complete.

This disparity has always existed, though. Big companies can throw money at things that start-ups can't.

So you rent or borrow from a bigger company while you can (Cloud TPUs), or your specialize in doing things that big companies with inflexible purpose-built hardware can't.

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