Apple's recent obsession with health monitoring is weird from a branding standpoint. Losing appeal with young people is the nightmare of any technology company, becoming known as that gadget for geriatrics is another level of dejection. I read that this focus is particularly driven by Tim Cook's fascination with the space. It sort of confirms my idea of him as not a very image conscious CEO, especially in contrast wi…
And personally, I don't think it's all that weird. I think it fits perfectly with branding, but maybe I'm less aware of it.