In theory* I don't mind the idea of having a more standardised subset web page that has a consistent internal structure and that renders quickly. However, having Google load this structured content and host it on its own platform is a terrible idea. Content should remain on the publisher's site. Putting too much content in one place is dangerous for competition. * In practice there are implementation problems too, e.…
It's worth pointing out Cloudflare has a competing AMP serving tool: https://www.cloudflare.com/website-optimization/accelerated-...
Does that happen? If not, it's somewhat telling.