Earlier quoted context omitted.
You will fail (almost all of the time). People tend to forget that when talking about waste. Almost every project, company, idea will end in failure. Pointing at the successes around us is a case of survivorship bias. Government projects fail all the time. Company projects fail all the time. Personal projects fail all the time. So, looking at failures is really useless, it tells us nothing. In the end we have to look…
Agree completely, however companies tend to have better feedback loops to point to lack of ROI.
Then again the Great Retail Apocalypse of 2017 may lead to to think otherwise. US retail is massively overbuild, most of that because the companies are allowed to take on tens or hundreds of millions of debt. This debt acts as a buffer "It's only bad now, it will be better soon, we promise". By the time feedback signals give a clear message that the investment will never be repaid investors are overextended and losses occur.