> “There is one and only one social responsibility of business,” the economist Milton Friedman famously wrote in 1962. And that is “to use its resources and engage in activities designed to increase its profits.” It's strange to me that Friedman is viewed (at least by economists and "business" folk) as a paragon of logical reasoning and empiricism, all the while his views reek so strongly of ideology. There are tons…
It is a beautiful example of dogma. It has some meaning but can be bent and molded to fit almost any argument. The obvious argument, especially in Etsy's case is 'well, this works for the short term but can mean no profits in the long term as you commoditize your business and what makes a company like Etsy, Etsy fades into market oblivion.' To which the next statement is 'Oh. Well, Friedman meant all expected profits…
"We made this decision because it improves environmental sustainability" may or may not be a prudent decision depending on whether the justification of environmental sustainability correlates positively or negatively with financial success.
Clearly running your business into the ground through over-spending, even if it generates modest short-term results, is a poor application of Friedman's idea.