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How Craigslist Makes Money

forbes.com

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Re: How Craigslist Makes Money

#2
If Craigslist makes ~600M in profit, Why the hell is Forbes giving them a valuation of 3B? That's a Price to Earnings ratio of 5. That's not conservative, that's insane. Am I missing something?

Re: How Craigslist Makes Money

#3
I was wondering how they got that number; basically they use a $690M revenue guess from a third party, apply a valuation multiple from eBay and then multiply by the 42% Newmark owns.

Craigslist is unique; it isn't entirely profit driven and as far as Alexa 1000 sites; it might have stayed closest to it's original founding philosophy. I am not sure how they make money; iirc it was only a few select markets and select offerings like realestate. Costs are probably the lowest out of a site that size.

Awesome product; seemingly great philosophy; Newmark was early but he was principled and to that Craigslist owes much of it's success

Re: How Craigslist Makes Money

#4
post #2

If Craigslist makes ~600M in profit , Why the hell is Forbes giving them a valuation of 3B? That's a Price to Earnings ratio of 5. That's not conservative, that's insane. Am I missing something?

For companies that aren't going to eat the world, only exist on the network effect, and are happy in their space, a P/E of 5 is reasonable. How much would you pay to buy craigslist?

Re: How Craigslist Makes Money

#5
post #2

If Craigslist makes ~600M in profit , Why the hell is Forbes giving them a valuation of 3B? That's a Price to Earnings ratio of 5. That's not conservative, that's insane. Am I missing something?

I think largely because they are estimates; I think Craigslist is likely worth way more given the ubiquitous nature, high margin, low costs and the decisions to not monetize everything.

That said, IMO this article is not about Craigslist but a subtle advert for the 2 "competing firms" that are mentioned. I have seen an uptick in articles about Craigslist mentioning them and had never heard of them before.

Potentially cynacism on my part.

Re: How Craigslist Makes Money

#6
post #2

If Craigslist makes ~600M in profit , Why the hell is Forbes giving them a valuation of 3B? That's a Price to Earnings ratio of 5. That's not conservative, that's insane. Am I missing something?

[deleted]

Re: How Craigslist Makes Money

#7
post #4
post #2

If Craigslist makes ~600M in profit , Why the hell is Forbes giving them a valuation of 3B? That's a Price to Earnings ratio of 5. That's not conservative, that's insane. Am I missing something?

For companies that aren't going to eat the world, only exist on the network effect, and are happy in their space, a P/E of 5 is reasonable. How much would you pay to buy craigslist?

I assume they could effortlessly ramp to $1B if that estimate is semi-close. It would cost virtually nothing to add more paid markets and services; maybe allow the gravity algo to be tweaked.

Figure very low costs for a site like that you could make your money back in 5-6 years; which is insane at that scale. I bet if they put it up for sale for $3B it would be sold by the end of the week

Re: How Craigslist Makes Money

#8
I think they are doing it right.

Just find a niche and work at it progressively through life. No need to raise $100M D Rounds, no need to have an explosive exit, whatever.

I think it would be nice to just steadily have six figures, work on something I love and live life (a la Basecamp). Most of all: Have complete control of your destiny. No investors, no bosses, etc.

Re: How Craigslist Makes Money

#10
post #2

If Craigslist makes ~600M in profit , Why the hell is Forbes giving them a valuation of 3B? That's a Price to Earnings ratio of 5. That's not conservative, that's insane. Am I missing something?

[deleted]
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