Hey honest question. I have worked with ai and nlp guys. How i have seen this works out: there is a problem x. They get the best most recent respected research on the problem x. They implement it most of the time it's on (github). If it doesn't solve the problem at hand they shrug their shoulders and say something like "it is the standford nlp parser can't do better than that!" the concept "getting into ai" - I am co…
When things "just work" with off the shelf tools then you probably don't need the researcher (although sometimes you will need them to just find the right solution/tool). When things don't work, you will need them. I guess this can be said about many fields though? (Databases, front end development, etc)