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A crashed advertisement reveals logs of a facial recognition system

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Re: A crashed advertisement reveals logs of a facial recognition system

#421
post #367
post #337

Earlier quoted context omitted.

Indeed. This isn't new. It's everywhere . The cameras retailers use with their surveillance systems are coming with facial recognition built in now. [1] And lots of retailers, banks, etc, are using systems that track people's visits across multiple locations. [2] You'll see a lot of these systems being sold as fraud/loss prevention solutions. The reason for this is that it's a relatively easy sell this way - customer…

Just yesterday I was hearing news of how most of the retail giants and lots of smaller retail stores are going out of business due to competition from ecommerce. If that means the end of practices like this, then good riddance.

It's likely traditional retail that falls by the wayside is going to make room for more competitive retail that leverages this information to its advantage in a way ecommerce sites can't.

Consider Amazon Go (https://www.theverge.com/2016/12/5/13842592/amazon-go-new-ca... setting up an account with a store, users enter, grab what they want, and leave. The system of cameras and biometric trackers observing the store figures out after-the-fact what you grabbed and charges it automatically to your account through a sensor fusion including face recognition. That's a level of convenience rivaling ecommerce for things people want to grab by hand (often produce and small items, for example), and it's completely enabled by this category of technology.

Re: A crashed advertisement reveals logs of a facial recognition system

#422
post #15

You'd be surprised / scared / outraged if you knew how common this is. Any time you've been in a public place for the past few years, you've likely been watched, analysed and optimised for. Advertising in the physical world is just as scummy as it's online equivalent. Check out the video here http://sightcorp.com/ for an ultra creepy overview. You can even try their live demo: https://face-api.sightcorp.com/demo_basi…

> Any time you've been in a public place for the past few years, you've likely been watched, analysed and optimised for I don't believe this. This kind of advertisement in public would be illegal in germany as it is mass surveillance.

Germany is an outlier; their history with the Nazis makes the country unusually conservative about anything that could be abused for mass-surveillance purposes.

Not that this is a bad thing---being able to think differently like this is one of the positives of having countries!---but relative to the rest of the world, what Germany considers "surveillance" is unusual and sometimes surprising.

Re: A crashed advertisement reveals logs of a facial recognition system

#423
post #324
post #168

Earlier quoted context omitted.

If you are in public you are being looked at I do not understand your logic. When you go in a public place there are already public accessible web cams that people use to track this kind of thing i remember a thesis that used public accessible cams to try and track people and build up a database. I have always had the opinion you lose privacy when you leave your house since you are in public, and public like is oppos…

Just because there is no expectation of privacy does not mean that a reasonable person would assume that their every action is being recorded in precise detail to be stored away forever by a third party.

... but mostly because reasonable people haven't been brought up to speed on what is technologically feasible now.

Re: A crashed advertisement reveals logs of a facial recognition system

#424

And just today I got an ad (in the paper mail) from an electronics distributor notifying me of new parts they stock. Among them was an embedded face and expression recognition engine that would emit pretty much this data, in a convenient text output you can read into any little microcontroller and act on (omron B5T-007001-010 if anyone is interested). This is no longer exciting cutting edge technology, it's off the s…

If you visit my website and fail to complete a purchase, you may find a physical postcard in the mail from us in a few days with a surreptitious coupon code. No, you did not actually tell us your mailing address at any point; knowing your e-mail is sufficient.

That 100% guarantees I'll never complete a purchase with you, and I'll warn others to avoid you too.

Re: A crashed advertisement reveals logs of a facial recognition system

#425
post #378

Earlier quoted context omitted.

You'd have a point if this was a general statement, but in the case of automated facial recognition it's almost universally despised across the world. If you're not sharing this position it could be that you are younger or have been subjected to the conditioning of population by industries to make intrusive surveillance technology acceptable to them which has been going on for at least 15+ years afaik.

"[...] in the case of automated facial recognition it's almost universally despised across the world." I don't think that's true. Most of us tech-geeks are worried about privacy way more than the average person. I personally don't see this particular use case as too problematic, depending on what is done with the data - as others in the thread have pointed out, you're in a public place, other people could be taking p…

> you're in a public place, other people could be taking pictures of you or writing down information about you, and I don't think most people are worried about that either.

The difference is scale. It would be prohibitively expensive for every pizza shop to hire someone to collect demographics of passerby. These systems can run on a Raspberry Pi.

Re: A crashed advertisement reveals logs of a facial recognition system

#426
post #71
post #63

Earlier quoted context omitted.

Matched to your IP none the less. I wonder why Microsoft made that "how old are you?" web app...

To collect training data.

Relatedly, who remembers GOOG-411? ;)

https://static.googleusercontent.com/media/research.google.c...

Re: A crashed advertisement reveals logs of a facial recognition system

#427
post #15

You'd be surprised / scared / outraged if you knew how common this is. Any time you've been in a public place for the past few years, you've likely been watched, analysed and optimised for. Advertising in the physical world is just as scummy as it's online equivalent. Check out the video here http://sightcorp.com/ for an ultra creepy overview. You can even try their live demo: https://face-api.sightcorp.com/demo_basi…

"Emotion Recognition Understand how your customers feel. Detect and measure facial expressions like happiness, surprise, sadness, disgust, anger and fear." Creepy, indeed.

Perhaps. On the other hand, it's something that good salespeople are doing internally already; there's an argument to be made that this is just automating yet another part of the customer service process.

(There's an old joke that sometimes shows up on HN about augmenting an automated bugtracker to snap a photo when a crash is detected or a bug is reported, so developers can be reminded that bugs tie down to real people who are actually sad / angry that the software failed them ;) ).

Re: A crashed advertisement reveals logs of a facial recognition system

#428

Earlier quoted context omitted.

Now your employer can monitor your facial expressions to determine if you are actually working or just reading HN.

The future is here: "WorkSmart can track workers' keystroke activity and take webcam images to ensure they're doing their jobs." http://www.oregonlive.com/silicon-forest/index.ssf/2017/05/j...

Amazon uses pretty tight tracking in their product warehouses to verify that floor runners are meeting expected performance goals.

Re: A crashed advertisement reveals logs of a facial recognition system

#429
post #214

Earlier quoted context omitted.

I think you're going to have to accept that what you are doing is disliked and considered unethical by the majority.

I'm curious what's the boundary between ethical and unethical. People constantly analyze each other's mood and it's perceived positively. But doing the same thing massively using automated tools is often considered inappropriate. So is it because of using technology, massiveness, purposes? I hope there's a way to make such things both efficient and not unethical.

The only way this could possibly be considered ethical is if you get informed consent from every single person the system is analysing. If you provided each person with a detailed explanation of what the data would be used for, and required them to opt-in before collecting it, that would be fine.

Otherwise, what you're doing is deeply unethical.

Re: A crashed advertisement reveals logs of a facial recognition system

#430
post #285

To be honest, I am fairly surprised at the reaction here on HN. It's not really surprising to see such system, it would be more surprising if such system did not exist because offline ads is a huge business and the technology is here. This goes together with conversion tracking at physical shops, etc. I am equally surprised by the comments about how come engineers implement such systems, how they find it ethical, etc…

Well, nothing here is surprising beyond maybe the scale of things (if a random pizza joint now uses facial recognition in ads, who else is using them?). But those things still need to be called out and opposed, because peer pressure is an important part of morality in society. People are social animals, and are less likely to do things that are disliked by their friends. Looking at things from a little distance, the…

Do they need to be opposed though?

There isn't really much consensus---even on HN---that passive demographic data collection is a bad thing alone. People claim it is, and I believe they feel it is---then they turn around and do things that compromise their stated beliefs because it's convenient.

I liken it to the gap between the rhetoric around open source and free software and the reality that Windows and Mac OS make up approximately 90% of OS marketshare. You can believe what you want to believe, but from a business standpoint you'd be putting yourself at a disadvantage if you structure your business requiring FOSS operating systems to climb to even 25% of marketshare; there's a similar situation, probably, for customer data tracking and advertising preference tracking.

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