It just makes too much sense to show ads based on the demographics. They now have robots in malls too. They are just recording everything, processing, logging, extracting, selling and up selling. There is no privacy. The problem is not only does it make economic sense just to have these robots, the added intelligence from the data mining makes it even more attractive.
A crashed advertisement reveals logs of a facial recognition system
121–130 of 550 posts
Re: A crashed advertisement reveals logs of a facial recognition system
#122I saw a pitch for this tech 5 years ago. Not sure the name of the company. The idea is they can measure engagement (how long you looked), approximate age and sex. Five years ago it didn't seem so sinister. A lot has happened since then, I guess.
I don't see why it is sinister today, so they show healthy food to women and meat to men . Seems like a win-win situation. I think this is what they did, anyway.
I think this becomes sinister when it makes the move to being free for the business with the service provider records & collects the data to sell to third parties.
Re: A crashed advertisement reveals logs of a facial recognition system
#123There are many solutions that do this, both proprietary and Open Source. Accuracy is influenced by lots of factors, some to do with the setup (camera angle, lighting) the hardware (camera quality, computation speed) and the subjects (race, facial hair, glasses). We used this in research projects involving elderly mood assessment and in television viewer's emphatic responses. The package we used was marketed by Noldus ( http://noldus.com ) and developed bu Vicarvision ( http://vicarvision.nl ), but most of these packages perform at about the same level.
Re: A crashed advertisement reveals logs of a facial recognition system
#124Here is the software the sign is using.
Re: A crashed advertisement reveals logs of a facial recognition system
#125Earlier quoted context omitted.
I tried the demo. A little sad, that it sees me as 12 years older than I am, and that I apparently always look angry and disgusted! I'm going to blame it on my glasses and bushy beard, and try to look at the bright side - apparently face scanning systems aren't quite good enough to get a read on me yet. (And try not to be too sad about looking like a grumpy old man) (Anyone else with a glasses, a beard, or other non-…
The real metric to judge it' s effectiveness is by comparing its accuracy to an average human observer's responses. I doubt a human would do a lot better at estimating someone's age.
Most people think I'm around 30 and I'm 42. The software said I was 40 the first time and 44 on the second try.
Re: A crashed advertisement reveals logs of a facial recognition system
#126Earlier quoted context omitted.
It's an ad. May be targeted advertising, or just simple engagement analysis. http://www.dinside.no/okonomi/reklameskilt-ser-hvem-du-er/67... Edit: there is more information in the article. Not going to read it, though.
To summarize, it's an experimental project, there is so far only one such screen at the train station. If someone stands within 5 meters of the screen it will try to classify their age and gender and show a targeted ad, and record how long they looked at it. The raw images are not saved. The screen uses a software called Kairos to analyze faces. It can estimate age, gender, and whether you are "white, black, hispanic…
Thank you, this was the first comment actually telling more on the matter after all the "it said I'm X years old!" comments :)
I guess using such a system just to analyze people in real-time might already violate some surveillance laws like you said (in my country all such cameras must be warned about, even traffic cameras). But do you have any idea if those things also record data on customers? I could see how keeping such a database on customers might be dancing on the fine line of creating a "registry", which is pretty heavily regulated by laws at least here. Even more so if there is a possibility to identify real persons from that data.
Re: A crashed advertisement reveals logs of a facial recognition system
#127Earlier quoted context omitted.
The future is here: "WorkSmart can track workers' keystroke activity and take webcam images to ensure they're doing their jobs." http://www.oregonlive.com/silicon-forest/index.ssf/2017/05/j...
The future was here in 1995.... I worked for the U.S. Postal service for a time doing data entry (here as a matter of fact... http://www.sltrib.com/news/3445651-155/the-first-and-last-of... ). That job measured the number of keystrokes per hour of each employee. You had to maintain a 10,000 keystrokes per hour minimum data entry rate, they also spot checked for accuracy. Capturing the data you were suppose to enter (…
What sort of data entry? Seems like OCR/human combo would have been better.
Re: A crashed advertisement reveals logs of a facial recognition system
#128You'd be surprised / scared / outraged if you knew how common this is. Any time you've been in a public place for the past few years, you've likely been watched, analysed and optimised for. Advertising in the physical world is just as scummy as it's online equivalent. Check out the video here http://sightcorp.com/ for an ultra creepy overview. You can even try their live demo: https://face-api.sightcorp.com/demo_basi…
I tried the demo. A little sad, that it sees me as 12 years older than I am, and that I apparently always look angry and disgusted! I'm going to blame it on my glasses and bushy beard, and try to look at the bright side - apparently face scanning systems aren't quite good enough to get a read on me yet. (And try not to be too sad about looking like a grumpy old man) (Anyone else with a glasses, a beard, or other non-…
Says I'm 4 years older than I am (31 / 27) and have high levels of sadness.
Covered up my receding hairline a bit and it said 29. I reckon if I shaved I could get it down to about 22 since that's how old people usually think I am.
Pulled a disgusted face and it said 47. Hmm.
Re: A crashed advertisement reveals logs of a facial recognition system
#129Earlier quoted context omitted.
For sure. And when you consider that research is improving on the topic of guessing someones race, age, gender, emotion via facial video/stills, as well as identifying other quasi-unique features such as gestures, gait, and facial expressions, well... it seems like it'd be hard to evade advanced ad or government tracking.
It really annoys me that these are deployed in public spaces where you essentially can't opt-out or fight the tracking like you can online (ad blockers, script execution control etc).
Might be time to pull out the regulations (a.k.a protections). You could destroy the market for this sort of thing if executives went to jail or were fined out of business.
Re: A crashed advertisement reveals logs of a facial recognition system
#130You'd be surprised / scared / outraged if you knew how common this is. Any time you've been in a public place for the past few years, you've likely been watched, analysed and optimised for. Advertising in the physical world is just as scummy as it's online equivalent. Check out the video here http://sightcorp.com/ for an ultra creepy overview. You can even try their live demo: https://face-api.sightcorp.com/demo_basi…
I tried the demo. A little sad, that it sees me as 12 years older than I am, and that I apparently always look angry and disgusted! I'm going to blame it on my glasses and bushy beard, and try to look at the bright side - apparently face scanning systems aren't quite good enough to get a read on me yet. (And try not to be too sad about looking like a grumpy old man) (Anyone else with a glasses, a beard, or other non-…
It added 5 years to my age (42) but got everything else right.
My partner tried it and it took 10 years off her age, and found an angry 31 year old man hiding in the folds of her clothing!