Earlier quoted context omitted.
> A very key number here is revenue per user [...] this is down from $1.05 (14%) from what it reported for Q4 2016, before its IPO. I disagree a little with Bloomberg here, the numbers are bad (active users isn't great), but given the same number of users you'd expect advertising revenue (which is what they're driven by) to be down Q1 vs Q4. Ad budgets and spending is cyclical and seasonal, far more money is thrown a…
I have snapchat on my phone, not because I use it... my daughter likes to make funny faces. She does NOT post. Am I counted as an active user?
Not trying to come across as snarky, but trying to setup an easy analogy :).