Earlier quoted context omitted.
> Just getting a license from ARM is 10+ million dollars. Which license? ARM offers several different models. > Apple creates their own CPU and GPU designs, Google has custom hardware for machine learning, and Samsung is about to overtake Intel as the world's largest chip manufacturer. Why should they keep shelling out billions to ARM, Intel, and AMD just to use their ISA? The Google hardware we know (TPU) for learni…
Well, a 10 million dollar license is nothing of you factor the Fab costs
About Samsung, they're on both sides but with separate legal entities.
The licensing cost IS usually significant to most fabless companies, who come in many sizes. Most are not as big as Apple or NVidia. The fabless model comes from the very high cost of a modern fab, it allows sharing a fab through many fabless design houses.
ARM has the reputation of being cheap, because the typical IT/software people compare them to Intel. And yes, compared to Intel most anyone is cheaper ;) But in the embedded space, which is cost sensitive, ARM is not cheap. It's like what IBM and Microsoft were in IT: nobody got fired for choosing them, and they come with a very powerful ecosystem. Something they make client pay for.
In front of ARM, one can find good technical competitors depending on the target market (MIPS, Cortus, Andes, Beyond Semi...). But MIPS ecosystem is smaller, and for the others waaaaay smaller.
RISC V has an opportunity in time to provide a good technology, backed by a strong ecosystem, for lower costs. In the embedded space at least, this is a very powerful combination.