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I'm an ex-Facebook exec: don't believe what they tell you about ads

theguardian.com

61–70 of 140 posts

Re: I'm an ex-Facebook exec: don't believe what they tell you about ads

#61
post #41
post #33

Earlier quoted context omitted.

That's not questioning, that's rejecting wholesale without a proper argument as to why. And frankly I don't at all see the ethical analogy between luxury athleisure and payday loans, and it seems to me you'd have to be pretty damn fucking self-deluded to think they're remotely comparable.

it's a good that a demographic buys. that's the way that ethically bereft corporations see it. i would even guess that this is how zuck sees it. people who buy jay-z buy obama. people with lower income buy payday loans. there is nothing ethical about any of this unless you want to add the ethical dimension. corporations are expected not to. and yet the data is allowing them more and more to target these "opportunitie…

Which makes Zuck admirably qualified to be our next US President - his "Meet The Proles" tour is now in progress

Re: I'm an ex-Facebook exec: don't believe what they tell you about ads

#62

>Why should those examples of targeting be viewed as any less ethical than, say, ads selling $100 Lululemon yoga pants targeting thirtysomething women in affluent postal codes like San Francisco’s Marina district? Because one can cause poverty and the other doesn't.

How does an ad cause poverty?

Re: I'm an ex-Facebook exec: don't believe what they tell you about ads

#63
post #33
post #24

Earlier quoted context omitted.

You ought to continue to read past that. Because you missed his point. He goes on to basically question "ethics" entirely: >What did this tool start spitting out? Every ethnic stereotype you can imagine....People who liked Jay Z were more likely to like Obama – it was one of the statistical truths Facebook couldn’t be seen espousing. I disagreed. Jay Z is a millionaire music tycoon, so what if we associate him with t…

That's not questioning, that's rejecting wholesale without a proper argument as to why. And frankly I don't at all see the ethical analogy between luxury athleisure and payday loans, and it seems to me you'd have to be pretty damn fucking self-deluded to think they're remotely comparable.

>I don't at all see the ethical analogy between luxury athleisure and payday loans

The "athleisure" market has bilked people out of $35 billion dollars a year using offshore sweatshops to turn $1 into $20 a pop, mainly by amplifying people's insecurities day after day after day through mass advertising.

Re: I'm an ex-Facebook exec: don't believe what they tell you about ads

#64

"The fact that Facebook could easily throw the election by selectively showing a Get Out the Vote reminder in certain counties of a swing state, for example, was a running joke." Woah. They're asking to be regulated.

Not a very good joke. I'd have considered it a moral imperative to act on that impulse.

As soon as Facebook takes a political stance, the other half of the population will leave.

Re: I'm an ex-Facebook exec: don't believe what they tell you about ads

#65
post #55

Earlier quoted context omitted.

>>it's a good that a demographic buys. Oxygen and carbon monoxide are both gases. One of them is poisonous to humans.

Corporations will sell you just enough rope to hang yourself unless the government steps in and tells them not to through regulation. But that's the antithesis of business, neo-liberal economics will argue. Canada still sells asbestos to third world countries for instance.

Apparently asbestos mining in Canada has ended.

Asbestos opponents and those weary of seeing Canada's mesothelioma rate rise celebrated in 2011 when the country's asbestos industry ground to a standstill. Canada's last two remaining active mines, the Jeffrey Mine in Asbestos, Quebec, and the Lac d'amiante du Canada in the nearby town of Thetford Mines, Quebec, shut down because of financial, labor and development issues — the first time in 130 years that the Canadian asbestos production stalled.[1]

1. https://www.asbestos.com/mesothelioma/canada/

Re: I'm an ex-Facebook exec: don't believe what they tell you about ads

#66

Earlier quoted context omitted.

Not a very good joke. I'd have considered it a moral imperative to act on that impulse.

As soon as Facebook takes a political stance, the other half of the population will leave.

It is sad that voter participation is a partisan issue in the United States.

Re: I'm an ex-Facebook exec: don't believe what they tell you about ads

#67
post #41

Earlier quoted context omitted.

it's a good that a demographic buys. that's the way that ethically bereft corporations see it. i would even guess that this is how zuck sees it. people who buy jay-z buy obama. people with lower income buy payday loans. there is nothing ethical about any of this unless you want to add the ethical dimension. corporations are expected not to. and yet the data is allowing them more and more to target these "opportunitie…

>>it's a good that a demographic buys. Oxygen and carbon monoxide are both gases. One of them is poisonous to humans.

Not to detract or digress, but oxygen is damaging to cellular life as well, just long term. If nothing else gets you beforehand, with age as all mammals "we caramelize (glycation) & we go rancid" (oxidation). When photosynthesizing microorganisms emerged and oxygenated the planet, it likely wiped out 90% of life as it existed pre-oxygen (not multicellular back then --- which could well predominantly be an adaptation to protect weaker "inner" cells against oxygen, anyway --- the other great adaptation was proto-mitochondria getting an actual massive energy boost from burning oxygen rather than being burned by it, and here we are today!)

Re: I'm an ex-Facebook exec: don't believe what they tell you about ads

#68
post #41
post #33

Earlier quoted context omitted.

That's not questioning, that's rejecting wholesale without a proper argument as to why. And frankly I don't at all see the ethical analogy between luxury athleisure and payday loans, and it seems to me you'd have to be pretty damn fucking self-deluded to think they're remotely comparable.

it's a good that a demographic buys. that's the way that ethically bereft corporations see it. i would even guess that this is how zuck sees it. people who buy jay-z buy obama. people with lower income buy payday loans. there is nothing ethical about any of this unless you want to add the ethical dimension. corporations are expected not to. and yet the data is allowing them more and more to target these "opportunitie…

Facebook: Connecting the world ... to advertisers!

Re: I'm an ex-Facebook exec: don't believe what they tell you about ads

#69
post #11

Wow, I can't decide if this guy is more morally or intellectually bankrupt. Seriously, "sometimes data behaves unethically"? Data doesn't do anything. Not even analysis or deep learning does anything. People (or programs written by people) execute decisions on the basis of data. It's still the people being unethical. Big data isn't some magic wand that absolves you of moral responsibility, but it's extremely interest…

[deleted]

Re: I'm an ex-Facebook exec: don't believe what they tell you about ads

#70
post #51

Earlier quoted context omitted.

Not a very good joke. I'd have considered it a moral imperative to act on that impulse.

Maybe they did?

They didn't use it themselves, they sold the tool to political campaigns.
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