As somebody that worked for a competitor and knows a lot about both of these companies, I can't say for certain what company is going to "win" local services but I can promise you both of these companies will lose (or I guess you could say Angie's List has now already lost). Angie's List went from a membership based review service and tried to unsuccessfully turn it into a marketplace which never worked. In the proce…
I worked for a local contractor for several years, and we had to care, if anything, more, about those orders. Those jobs were the ones most likely to file with the BBB if something went wrong. Plus, enough bad reviews and they actually used to hide low-ranked companies.