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Ask HN: How did you grow from 100 to 1,000 users?
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Re: Ask HN: How did you grow from 100 to 1,000 users?
#2How do you got your first 100 users?
Re: Ask HN: How did you grow from 100 to 1,000 users?
#3How do you got your first 100 users?
Re: Ask HN: How did you grow from 100 to 1,000 users?
#4Free or paying? Anyway, I think that is the size where you have to explore social media. Typically Twitter is easier, Facebook will work is your biz intrinsically spreads across friends, or you can explore others such as Instagram and Pinterest if you'd like.
It's also probably a good time to start experimenting with ads, though don't be fooled by the results and stay focused on product-market fit (I assume you're following the startup school classes).
For us, Theneeds, the 100-1000 was totally through Twitter. It was also the time where we started exploring apps outside purely web, first Pokki and later Chrome (but Chrome was 1k-10k).
Re: Ask HN: How did you grow from 100 to 1,000 users?
#5I've seen my current product go from 0 users to thousands. It is a business workflow tool where most users log several hours per day, so I understand that it's very unusual compared to other services.
The big thing for us was just a strong sales and marketing presence backed by a product team (my team) that listens for the user and the marketplace and responds quickly. It takes a little time but snowballed by just sticking to that formula. Sales is in the DNA of my work, and so they are very effective at all aspects of it.
Sounds like weak advice, but it worked for us.
Re: Ask HN: How did you grow from 100 to 1,000 users?
#6Free or paying? Anyway, I think that is the size where you have to explore social media. Typically Twitter is easier, Facebook will work is your biz intrinsically spreads across friends, or you can explore others such as Instagram and Pinterest if you'd like. It's also probably a good time to start experimenting with ads, though don't be fooled by the results and stay focused on product-market fit (I assume you're fo…
You mean Twitter ads? I tried several times, was very underwhelmed. Curious what made it work for you.
Re: Ask HN: How did you grow from 100 to 1,000 users?
#7Free or paying? Anyway, I think that is the size where you have to explore social media. Typically Twitter is easier, Facebook will work is your biz intrinsically spreads across friends, or you can explore others such as Instagram and Pinterest if you'd like. It's also probably a good time to start experimenting with ads, though don't be fooled by the results and stay focused on product-market fit (I assume you're fo…
You mean Twitter ads? I tried several times, was very underwhelmed. Curious what made it work for you.
No, no ads. Twitter meaning start a meaningful account, interact with users, new & old. It's a long term investment, like SEO, but it also pays back relatively soon in terms of signups.
Re: Ask HN: How did you grow from 100 to 1,000 users?
#8I looked at the other Ask HN for 100 users.
Only 1 person mentioned influencers. I'm going to recommend it again, but with more detail.
An influencer has a particular niche/segment in the market that they are passionate about. They may have various channels in which to communicate to their audience, these may be facebook page/groups, youtube channels, instagram.
These influencers have from 100 to 100k audience members. There's nothing you need to do, apart from approach them and to find whether it's a good fit to pitch your product. However, be aware that the influencer will be looking for a % of sales.
What is great about an influencer, is that in some cases they did all the hard work for you. They already created a product that the audience members consumed and are generally happy with it. So if you have an addon product, then you are simply preaching to the choir at this point.
Where to find influencers? Youtube, Facebook Groups, Instagram. [1] Is a place to go, if you want to be laser targeted and have stats.
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Now for anecdotal experience. I'm in the affiliate marketing arena. I know many many different influencers. They either have products developed for them or they cross promote each others products.
These guys regularly generate from around $10k to $100k a month. I've met few that have done $1m a month in sales.
Done correctly, you can position yourself to flip a switch and have over 1m unique users read or hear about your product.
I know there is a segment on HN that generally frowns upon affiliate marketing, but many companies such as Netflix, Groupon, AirBNB, Apple, Amazon used them to great effect to grow exponentially.
Re: Ask HN: How did you grow from 100 to 1,000 users?
#9I looked at the other Ask HN for 100 users. Only 1 person mentioned influencers. I'm going to recommend it again, but with more detail. An influencer has a particular niche/segment in the market that they are passionate about. They may have various channels in which to communicate to their audience, these may be facebook page/groups, youtube channels, instagram. These influencers have from 100 to 100k audience member…
what industries or niches does this strategy work for? which ones do they not work as well?
Re: Ask HN: How did you grow from 100 to 1,000 users?
#10I posted this on a similar thread a few days ago. For Standard Notes [0], here's what I did:
1. Comment on privacy related HN posts about a privacy-focused notes app. That would have gotten me 40-50 users.
2. Write articles [1] on encryption/privacy/webdev. Some of them made it to frontpage HN, some didn't. That might have gotten me to 500 users.
3. Repeat. Tirelessly. Painstakingly. Depressingly. Just keep going doing small things every day. Eventually they start to compound.
[0]: https://standardnotes.org
[1]: https://journal.standardnotes.org
Similar thread: https://news.ycombinator.com/item?id=14191161