Earlier quoted context omitted.
But your username says otherwise ;) More seriously - Why so? I think that: 1. It's on topic. 2. It's a project not a product. I ain't sellin anything. 3. There is no thunder to steal. Usually, more comments, more votes, more rain for the show. 4. Shameless has to be shameless. 5. It adds to the discussion. See, it just did...
It's like going to the inauguration of some new shop giving out flyers for your own competing shop. It's just bad taste.
There is no competition.
P.S - I've reread this: https://news.ycombinator.com/showhn.html just to make sure I wasn't in the wrong.