This sort of thing is fantastic to see, regardless of whether you want to run your own mail servers for this task. That they provide a hosted service using the same stack is great to see: host it yourself, or pay them to host it for you. This is what great open source businesses can look like. No "open core" where the good stuff isn't available for the community, and community efforts to implement the same thing get…
This GPL hatred is completely orthogonal to your point. In fact, GPL/AGPL ensures that other services won't turn your lovely free software project into an open core product. See ShareLatex for a similar free software business and project that uses the AGPL and appears to be working just fine.