They get discussed in almost every circumstance, every meeting. Especially the customer focus one. It really does seem to work, from my perspective.
I now work for a relatively new division at another company, one staffed with a lot of ex-AWS staff. One of the earliest things they did there is work with employees from a few different previous companies to figure out our own values, and we've proceeded to apply them to the business in similar fashion. First and foremost among them being one focusing on the customer.
Happy customers come back, and are also likely to talk about it to their friends. You might take a hit to your bottom line now, but you'll make it back in the long run with repeat business from the customer.
The only one I ever had an issue with there was frugality. I get why it's there, and the intention, but it leads to something we'd internally refer to as "Frupidity". Frupidity is where in the interests of frugality, the company would do something really stupid, or that would ultimately end up costing them more money.
It also became the last recourse of the bad manager. "we're not going to do this, because frugality" and you then won't be able to get them to budge an inch regardless of what data you bring. It especially will end up being a local to their team only frugality.