because there are fewer stereotypes. Maybe well be a leftover from communism as well, when individualism was strongly discouraged and the only way you could stand out is by doing your job well. Individualism I mean in all aspects of current society - choice and variety of this. I suspect there is a similar trend in China as well.
That may very well play a role. Here in former East Germany women were expected to work despite being parents which resulted in some side effects like widely available daycare / kindergartens.