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Google plans ad-blocking feature in Chrome browser

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Re: Google plans ad-blocking feature in Chrome browser

#381

Post by nommm-nommm »

Asooka wrote: post #369
TechRemarker wrote: post #140

At first it sounds insane that Google would do such a thing since while ad blocking is growing, enabling the feature natively especially by default would incredibly increase the number of ads blocked. My guess is, that where other blockers by default can easily block all google ads, Chrome blocker would not block Google Ads because it would classify them as acceptable. And Google would then hope that people would use…

As long as it blocks the YouTube video ads, people won't install another one. Which would be an interesting move - block the most annoying ads, because otherwise people would block all your ads, but leave them there for the people who don't block ads at all.

YouTube is owned by Google so Google isn't going to block their own ads.

Re: Google plans ad-blocking feature in Chrome browser

#382

Post by Dylan16807 »

tyingq wrote: post #380
Dylan16807 wrote: post #270

Earlier quoted context omitted.

They don't have anything near a browser monopoly.

Their market share in display advertising would be the entry point. Or phones...The EU is already persuing antitrust action around Android.

Is it antitrust if you leverage your 50% market share in one area to help your monopoly market share in a different area? Because I wouldn't have thought so, and I don't see any way their ad market share helps them push an ad blocker.

Re: Google plans ad-blocking feature in Chrome browser

#383

Post by stordoff »

on_and_off wrote: post #372
TechRemarker wrote: post #140

At first it sounds insane that Google would do such a thing since while ad blocking is growing, enabling the feature natively especially by default would incredibly increase the number of ads blocked. My guess is, that where other blockers by default can easily block all google ads, Chrome blocker would not block Google Ads because it would classify them as acceptable. And Google would then hope that people would use…

I have no share in Google but I have been waiting for such an ad blocker for years : I don't want to block all ads I want an ad blocker that protects me from popunder (is there any point to those ?) popups, autoplay videos, ad walls and other shitty ads that make my experience awful. I don't want an adblocker that blocks everything by default and where I have to manually white list all the sites I consult regularly.…

> popunder (is there any point to those ?)

I recall reading that the original intention of popunder ads was to provide a degree of separation between the site content and the ad, as you see the ad. isolated rather than directly next to the site content. By doing so, the ad. provider has to worry less about their brand appearing next to content they may find objectionable.

Re: Google plans ad-blocking feature in Chrome browser

#384

Post by ouid »

tyingq wrote: post #362
mseebach wrote: post #264

Earlier quoted context omitted.

It's pretty clear that Google's strategy is that making the web better for everyone and everything is what will grow their ad business long term, rather than violently shoving as many ads as possible into their users faces as fast as possible. It's also pretty clear that they are capable of pursuing a long term strategy over chasing short-term cash.

It also doesn't hurt that Google will be able to control what is considered an "ad" and what isn't. Are Google product listings ads? Google flight results? Featured destinations?

If you request it, it's not an ad. I think that's a pretty reasonable line to draw.

Re: Google plans ad-blocking feature in Chrome browser

#385

Post by accountyaccount »

pdog wrote: post #171
TechRemarker wrote: post #140

At first it sounds insane that Google would do such a thing since while ad blocking is growing, enabling the feature natively especially by default would incredibly increase the number of ads blocked. My guess is, that where other blockers by default can easily block all google ads, Chrome blocker would not block Google Ads because it would classify them as acceptable. And Google would then hope that people would use…

It's far more likely that Chrome's ad-blocking feature will be similar to the implementation of content blockers in Safari (introduced at a WWDC 2015 session)[1][2]. The new model for content blockers in Safari is faster and a lot more memory efficient because they're compiled into byte code. Content blockers are also more secure and better for privacy because they have no knowledge of the browsing that users are doi…

I'm pretty certain they can do both. Ads on Google.com are generally text based, so fast. Ads on the AMP platform are generally static, also fast.

Re: Google plans ad-blocking feature in Chrome browser

#386

Post by [deleted] »

pdog wrote: post #171
TechRemarker wrote: post #140

At first it sounds insane that Google would do such a thing since while ad blocking is growing, enabling the feature natively especially by default would incredibly increase the number of ads blocked. My guess is, that where other blockers by default can easily block all google ads, Chrome blocker would not block Google Ads because it would classify them as acceptable. And Google would then hope that people would use…

It's far more likely that Chrome's ad-blocking feature will be similar to the implementation of content blockers in Safari (introduced at a WWDC 2015 session)[1][2]. The new model for content blockers in Safari is faster and a lot more memory efficient because they're compiled into byte code. Content blockers are also more secure and better for privacy because they have no knowledge of the browsing that users are doi…

[deleted]

Re: Google plans ad-blocking feature in Chrome browser

#387

Post by corobo »

drdeca wrote: post #250
corobo wrote: post #247

Earlier quoted context omitted.

If those competing internet ad companies are the ones that take over the entire page and redirect me to other pages.. Good riddance. Don't let the door hit you on the way out, scummy ad companies.

Project wonderful ads are a competitor to Google ads, and are, imo, vastly superior to some sorta of ads which I believe (?) are Google ads.

I think the problem Project Wonderful has is that they suffer from poor quality ads (no big company uses them) and poor quality publishers (no big numbers see them)

In my mind they're the "I can't afford Adsense" ad company, their website interface feeds into that too.

Re: Google plans ad-blocking feature in Chrome browser

#388

Post by tyingq »

Dylan16807 wrote: post #382
tyingq wrote: post #380

Earlier quoted context omitted.

Their market share in display advertising would be the entry point. Or phones...The EU is already persuing antitrust action around Android.

Is it antitrust if you leverage your 50% market share in one area to help your monopoly market share in a different area? Because I wouldn't have thought so, and I don't see any way their ad market share helps them push an ad blocker.

The display advertising market share would allow them to weather the storm of an ad blocker, especially if the ad blocker were designed to be friendlier to their ads versus others. Roll it out with aggressive blocking, wait for competitors to die, then relax the rules.

Or they could use the Android entry point. The EU seems to think they have a monopoly there, which would imply a "mobile browser" monopoly.

Re: Google plans ad-blocking feature in Chrome browser

#389

Post by tyingq »

ouid wrote: post #384
tyingq wrote: post #362

Earlier quoted context omitted.

It also doesn't hurt that Google will be able to control what is considered an "ad" and what isn't. Are Google product listings ads? Google flight results? Featured destinations?

If you request it, it's not an ad. I think that's a pretty reasonable line to draw.

By "request it", you mean typing something into the search box and hitting enter? That would mean everything on the current search results is not an ad, right?

Re: Google plans ad-blocking feature in Chrome browser

#390

Post by toyg »

atsaloli wrote: post #365
TillE wrote: post #360

Earlier quoted context omitted.

Actually, why not? It's not like the employees get fired. You generally know when you're working on a crappy product.

Google Reader was a fantastically useful product for me. Not "crappy" at all.

That's the point parent is making: the Reader team probably wouldn't have opted for shutting down, and they would have been right.
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