Earlier quoted context omitted.
This rubbish is everywhere. Contract cleaning (offices etc) for instance, used to be a profitable small business. Not enough to be rich, but enough for a big house with some decent amenities and to raise a family on a single income. Then in the 90's these gigs went into a pyramid of contracting and sub contracting companies where the company buying the service is paying more but the grunt doing the work is lucky to b…
Everything is marketing bullshit - I spent a decade running an ecommerce agency and got to see the bellies of many beasts. For instance, there's a pig related tea brand in the UK which is universally seen as funky and independent and all that shite. They're owned by tetley, who are in turn owned by tata. The ownership structure is sufficiently complex to make them look independent - but they aren't. It's just good ma…
> Then... where do you draw the line? Is private equity backing problematic when its obfuscated? Or just contract primacy?
Well, we're taught that the free market is efficient only when you have property rights, low barriers to entry, and low transaction costs. While monopoly issues get most of the antitrust press, I suspect that a lot of the other things people don't like about BigCorp world and the gig economy is the way that high transaction costs around hiring, firing, and most especially, contracts of all sorts. Any time these issues are complex and involve expensive lawyers, BigCorp tends to win. It's at the roots of a lot of problems these days.