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Google plans ad-blocking feature in Chrome browser

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Re: Google plans ad-blocking feature in Chrome browser

#231
Google have totally missed the point here. Ad blocking is a reaction to advertising, not good ads or bad ads. People install ad blockers, not ad filters.

Advertising is dead in its current state. The first banner ad had a success rate of 95%, compare that with today's metrics of less than 1% and you see the issue.

Google is trying to do something to please shareholders, but ultimately this strategy will fail.

Re: Google plans ad-blocking feature in Chrome browser

#232

Earlier quoted context omitted.

Go with Brave on mobile ( https://www.brave.com/ ). They've got an ad-blocker built in.

The top 5 mobile browsers all allow ad blockers except Chrome. Samsung Internet which is based on the same chromium engine as chrome has had a similar ad block model as Safari for over 1 year now (and is the default browser on Samsung Galaxy devices - https://medium.com/samsung-internet-dev/think-you-know-the-t... )

Yes, the Samsung Internet application is recently (early 2017) available on Nexus devices as well. It's actually a great browser—Chromium under the hood, but supports content blockers, and is much smoother than Chrome itself. I've really enjoyed using it.

Re: Google plans ad-blocking feature in Chrome browser

#233

Serious question: I see that they are (sort of) adhering to (some) standard of "ad acceptability." Why are ads that consume a few too many CPU cycles more morally repugnant than ads that nearly invisibly manipulate a consumer's search results with undermining, misdirecting, or hortatory messaging?

Because they gave to be seen to do something. Google have never really cared how dirty or malicious it's ad inventory is.

Re: Google plans ad-blocking feature in Chrome browser

#234
post #200

It's too late. After my 9-year-old son's start-page got taken over by a malicious ad, I set up uBlock. I was fighting long and hard to avoid adblocking because I really did think it was wrong to view the web without the ads that support it... but the industry has utterly failed to keep their houses clean. Whatever "polite" implementation Google implements in Chrome won't be enough anymore.

I'm visiting my parents for Easter and was driven to installed uBlock Origin on my dad's laptop because of Google's own Adsense ads. He was on this website: http://www.beverlybees.com/install-package-bees-langstroth-h... and the first ad said "Click here to download the video player extension" which got him to install a browser extension. When I asked him why, he said "well, I'm trying to watch this tutorial video an…

Click bait ads that are made to mimic UX / UI are as close to malware as you can get and often result in malware installs. Good on you for protecting your dad.

Re: Google plans ad-blocking feature in Chrome browser

#235

Earlier quoted context omitted.

Ad blocking strikes so deeply at the heart of Google's success, it's simply not credible to believe there is no more to the strategy than the simple defense mentioned in the article. To speculate on just one possible strategy: - First order of business, crush Ad Block plus' pay to play business. Possibly just by entering the market with resources, IP, and channel that would overwhelm them. - Continue on this path unt…

While this is a possibility, the wrench in the works is the Firefox browser. How is Google going to get them to play along and prevent 3rd-party blockers like UBlock Origin from working? I don't see it happening. They can certainly put ABP out of business, which honestly is fine with me. But UO isn't a business AFAIK, it's a Free open-source project. That's like trying to put vim out of business; you just can't, beca…

Legislation has to make sense?

1) It's illegal to sell cars from Telsa in many states because...I can't even stand to repeat it.

2) It's illegal to give your child pot, even when it's a pharmaceutical grade product shown to be the only cure for her epileptic seizures, and even if done with 100% physician oversight. I would so enjoy a morality debate with a congressman in a state choosing to stand by and do nothing while a small child shakes violently on the ground.

Re: Google plans ad-blocking feature in Chrome browser

#236

"In one possible application Google is considering, it may choose to block all advertising that appears on sites with offending ads, instead of the individual offending ads themselves. In other words, site owners may be required to ensure all of their ads meet the standards, or could see all advertising across their sites blocked in Chrome." I like this approach. It punishes site owners for running malicious or badly…

What do you consider to be a "dangerous" ad? (serious question)

There are ads that serve malware, for example. It has happened on reputable websites, like Forbes and New York Times.

https://www.extremetech.com/internet/220696-forbes-forces-re...

Re: Google plans ad-blocking feature in Chrome browser

#237
So, Google...largest ad company in the world is going to start blocking its competitors ads and white listing their own. How is this not going to end in an FTC law suit? Sounds super shady, I know Google is a darling, but ask yourself if Microsoft had as much advertising market share as Google and they did this...would you still be ok with it? If the answer is no, then you should see that Google is possibly not doing this out of the goodness of their hearts and has a long term strategy to snuff out all remaining competition while retaining their own market share and revenues...which ad blockers have greatly effected.

Re: Google plans ad-blocking feature in Chrome browser

#239

At first it sounds insane that Google would do such a thing since while ad blocking is growing, enabling the feature natively especially by default would incredibly increase the number of ads blocked. My guess is, that where other blockers by default can easily block all google ads, Chrome blocker would not block Google Ads because it would classify them as acceptable. And Google would then hope that people would use…

Google are the one who made me install AdBlocker. I was tired of getting the same obnoxious and annoying unskippable 30 seconds ad for a long series of 45 seconds videos on youtube.

Pay for YT Red?

Re: Google plans ad-blocking feature in Chrome browser

#240
post #5

As someone who uses ublock origin and has been blocking ads for many years, I will consider turning it off if this is effective. My problem is not with ads themselves, it's with terrible ads.

some terrible ads don't look terrible, but instead behave terribly. Violating your privacy, Consuming your bandwidth, ect. How would you recognize these except to audit them yourself? If you read the criteria from the coalition for better ads: ...the following types of ad experiences fell beneath the initial Better Ads Standard: pop-up ads, prestitial ads, ads with density greater than 30%, flashing animated ads, aut…

This is where it will fail (if indeed it is true).

Privacy is not a massive concern for people, but it is a concern. It's enough of a concern for people to mistrust the brand serving the adverts - google.

Considering how much google relies on its brand, trust is a big part of the reason why people entrust google with their often very private searches.

People don't like advertising for lot of reasons, that's why they use ad blockers and not ad filters.

This is why googles attempt to introduce a block on advertising is like a salesman attempting to stop people from cold calling.

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