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Google plans ad-blocking feature in Chrome browser

wsj.com

201–210 of 504 posts

Re: Google plans ad-blocking feature in Chrome browser

#202

At first it sounds insane that Google would do such a thing since while ad blocking is growing, enabling the feature natively especially by default would incredibly increase the number of ads blocked. My guess is, that where other blockers by default can easily block all google ads, Chrome blocker would not block Google Ads because it would classify them as acceptable. And Google would then hope that people would use…

*their

Re: Google plans ad-blocking feature in Chrome browser

#204

At first it sounds insane that Google would do such a thing since while ad blocking is growing, enabling the feature natively especially by default would incredibly increase the number of ads blocked. My guess is, that where other blockers by default can easily block all google ads, Chrome blocker would not block Google Ads because it would classify them as acceptable. And Google would then hope that people would use…

I would love a blocker that just stopped pop-up and display adds. They make a lot of sites literally unusable. I don't mind ordinary display adds, I even like them in the sense that I like a web model that's sustainable.

Yep, we all have to eat, so i make a conscientious effort not to block ads, unless they are abusive (in particular autoplay and popups).

To make most commercial websites usable, I simply disabled Autoplay in FF which silenced the most abusive screaming video ads and made surfing the web pleasant again.

(about:config and set media.autoplay.enabled;false)

Re: Google plans ad-blocking feature in Chrome browser

#205
post #198

At first it sounds insane that Google would do such a thing since while ad blocking is growing, enabling the feature natively especially by default would incredibly increase the number of ads blocked. My guess is, that where other blockers by default can easily block all google ads, Chrome blocker would not block Google Ads because it would classify them as acceptable. And Google would then hope that people would use…

The "ad blocker" companies will go out of business? ARE YOU INSANE?! Google is a frigging AD MONOPOLY ... its their major business for crying out loud. And the same company that controls a HUGE portion of all the Internet Ad business is creating an "Ad Blocker". And this doesn't ring any bells anywhere? No friend, they are not trying to put "ad blocker" companies out of business. They are trying to put "competing int…

More like duopoly: It's Google and Facebook. Facebook has probably less than 1/3 of Google's ad revenue.

Re: Google plans ad-blocking feature in Chrome browser

#206
post #198

At first it sounds insane that Google would do such a thing since while ad blocking is growing, enabling the feature natively especially by default would incredibly increase the number of ads blocked. My guess is, that where other blockers by default can easily block all google ads, Chrome blocker would not block Google Ads because it would classify them as acceptable. And Google would then hope that people would use…

The "ad blocker" companies will go out of business? ARE YOU INSANE?! Google is a frigging AD MONOPOLY ... its their major business for crying out loud. And the same company that controls a HUGE portion of all the Internet Ad business is creating an "Ad Blocker". And this doesn't ring any bells anywhere? No friend, they are not trying to put "ad blocker" companies out of business. They are trying to put "competing int…

I don't think it's about putting "ad blockers" out of business. Hell, they're not businesses, uBlock is OSS. I think the idea is, people get so annoyed by poor ads that is in your face that they get pushed beyond their "threshold" and get an ad blocker. If ads are used with moderation, most people won't get annoyed enough to go out of their way and install a traditional ad blocker.

Bad ads ruin it for Google. They teach users to mentally block ALL ads. It's like people abusing antibiotics and building a resistance.

Re: Google plans ad-blocking feature in Chrome browser

#207
post #200

It's too late. After my 9-year-old son's start-page got taken over by a malicious ad, I set up uBlock. I was fighting long and hard to avoid adblocking because I really did think it was wrong to view the web without the ads that support it... but the industry has utterly failed to keep their houses clean. Whatever "polite" implementation Google implements in Chrome won't be enough anymore.

I'm visiting my parents for Easter and was driven to installed uBlock Origin on my dad's laptop because of Google's own Adsense ads.

He was on this website: http://www.beverlybees.com/install-package-bees-langstroth-h... and the first ad said "Click here to download the video player extension" which got him to install a browser extension.

When I asked him why, he said "well, I'm trying to watch this tutorial video and it said I needed an extension". It was just an unrelated ad. Adsense must've picked up the "install" keyword on the page and started showing "download" ads.

I told him it was an ad and he went back to the page, falling for the 2nd mid-article ad further down which was a large play/download button. The ads made him think he was looking for a video even though there is no video in the blog post tutorial.

Watching my dad get fooled like this so helplessly really nauseated me, and it's Google's own ads. How many ad clicks are from people thinking it's part of the content?

I installed uBlock Origin immediately.

Re: Google plans ad-blocking feature in Chrome browser

#208
post #171

Earlier quoted context omitted.

It's far more likely that Chrome's ad-blocking feature will be similar to the implementation of content blockers in Safari (introduced at a WWDC 2015 session)[1][2]. The new model for content blockers in Safari is faster and a lot more memory efficient because they're compiled into byte code. Content blockers are also more secure and better for privacy because they have no knowledge of the browsing that users are doi…

You're being downvoted, but I'd actually agree. My guess is this idea originated from the Chrome team in an effort to improve the browsing experience. Google rarely makes unilateral decisions from the top down to product teams. They mostly operate independently.

That's true, but every Googler knows how much of their pay check and RSUs come from ad revenue.

Re: Google plans ad-blocking feature in Chrome browser

#209

At first it sounds insane that Google would do such a thing since while ad blocking is growing, enabling the feature natively especially by default would incredibly increase the number of ads blocked. My guess is, that where other blockers by default can easily block all google ads, Chrome blocker would not block Google Ads because it would classify them as acceptable. And Google would then hope that people would use…

I would love to hear/read the dialogue that occurred when the first person pitched this idea at Google. > Also since people wouldn't use third party blockers as much those companies would go out business more likely. I'm sure a few might, and it'll likely discourage others from entering the market as well. But I do think that open source alternatives would live on and continue to be used if your guess is correct. And…

I'm not sure why everyone in this thread is just assuming this is true. The only source the article provides is "according to people familiar with the company’s plans". And it's from the WSJ... the same people that went behind Google's back and went to their advertisers trying to ruin their reputation. I don't know, I feel like this is another attempt by them to stir shit.

Re: Google plans ad-blocking feature in Chrome browser

#210
post #198

At first it sounds insane that Google would do such a thing since while ad blocking is growing, enabling the feature natively especially by default would incredibly increase the number of ads blocked. My guess is, that where other blockers by default can easily block all google ads, Chrome blocker would not block Google Ads because it would classify them as acceptable. And Google would then hope that people would use…

The "ad blocker" companies will go out of business? ARE YOU INSANE?! Google is a frigging AD MONOPOLY ... its their major business for crying out loud. And the same company that controls a HUGE portion of all the Internet Ad business is creating an "Ad Blocker". And this doesn't ring any bells anywhere? No friend, they are not trying to put "ad blocker" companies out of business. They are trying to put "competing int…

> They are not trying to put "ad blocker" companies out of business. They are trying to put "competing internet ad companies" out of business.

This.

Internet is creating massive monopolies that are gathering an immense power that allow them to kill any other company that tries to compete with them. It's starting to be scary...

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