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Google plans ad-blocking feature in Chrome browser

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Re: Google plans ad-blocking feature in Chrome browser

#161
post #151

Earlier quoted context omitted.

Ublock Origin is extremely popular and it's open source model keeps it from playing favorites with some "acceptable" ads.

I do not consider dropping Ublock any time soon.

That's ok. If this plan works, a few years down the road Ublock will get dropped/disabled for you under some pretense when Google can claim they've got you covered for "ad blocking".

Re: Google plans ad-blocking feature in Chrome browser

#162

At first it sounds insane that Google would do such a thing since while ad blocking is growing, enabling the feature natively especially by default would incredibly increase the number of ads blocked. My guess is, that where other blockers by default can easily block all google ads, Chrome blocker would not block Google Ads because it would classify them as acceptable. And Google would then hope that people would use…

On mobile Chrome does not support extensions while Firefox does. Recently on acquiring a new phone I used Chrome for a few days -- I had entirely forgotten how terrible the user-experience is without UBlock!

Re: Google plans ad-blocking feature in Chrome browser

#163
post #41

Earlier quoted context omitted.

>I just want to stop the intrusive and dangerous variety One of the problem is the definition of "intrusive and dangerous" varies wildly from person to person. Ad blockers have generally handled this by blocking everything while giving the ability to whitelist exceptions. I imagine it would be much more difficult to get good user satisfaction by attacking this from the opposite approach.

> I imagine it would be much more difficult to get good user satisfaction by attacking this from the opposite approach. Except if you're Google and have near-infinite ML resources at your disposal and 50% of the browser market. An algo could be trained by a thumbs up / thumbs down to spot good and bad ads / vendors within six months.

This is not a problem you can just throw resources at to solve. The problem is that some people will only categorized ads as "intrusive" if they play sound or take over control of the whole page. Others will categorize every ad as intrusive. Some people will categorize only ads that inject malware as "dangerous". Other will categorize all ads that have any form of tracking as "dangerous". The most straightforward way to serve both of these audiences is to block all ads. Few people are really going to complain that they see too few ads. Google is unlikely to do that for obvious reasons. So how do you satisfy people all both extremes of those definitions?

Re: Google plans ad-blocking feature in Chrome browser

#164

At first it sounds insane that Google would do such a thing since while ad blocking is growing, enabling the feature natively especially by default would incredibly increase the number of ads blocked. My guess is, that where other blockers by default can easily block all google ads, Chrome blocker would not block Google Ads because it would classify them as acceptable. And Google would then hope that people would use…

I can't imagine this wouldn't lead to one hell of an antitrust lawsuit...

Re: Google plans ad-blocking feature in Chrome browser

#165

At first it sounds insane that Google would do such a thing since while ad blocking is growing, enabling the feature natively especially by default would incredibly increase the number of ads blocked. My guess is, that where other blockers by default can easily block all google ads, Chrome blocker would not block Google Ads because it would classify them as acceptable. And Google would then hope that people would use…

I would love a blocker that just stopped pop-up and display adds. They make a lot of sites literally unusable.

I don't mind ordinary display adds, I even like them in the sense that I like a web model that's sustainable.

Re: Google plans ad-blocking feature in Chrome browser

#166
I wish google would give me the option to describe what ads not to show me and would only block those ads.

Then again, I wish Gmail could see that 60% of my email traffic is with one other person and stop showing me ads for dating sites. And I wish that Amazon ads would be for goods complimentary to the things I've bought rather than ads for the items I've already bought.

Re: Google plans ad-blocking feature in Chrome browser

#167
Honorable mention goes to Adnauseam (https://adnauseam.io/). It is an extension for Firefox and Chrome, which clicks on almost every ad. Hopefully, costing advertisers money. The interesting part is: Google removed Adnauseum from their Chrome Extensions. If you anyway install it, every Chrome restart requires that you re-enable the extension.

I like the extension... the advertisers are costing me money by consuming bandwidth, and slowing down everything... well I will try to hit them where it hurts.

Re: Google plans ad-blocking feature in Chrome browser

#168
I wonder if Google will use this feature to accidentally-on-purpose step on other adblocking extensions' toes, tech wise. Will running uBlock on top of it hurt performance like running two antiviruses?

All of a sudden, Mozilla's decision to move towards Chrome's extension model looks suspicious.

Re: Google plans ad-blocking feature in Chrome browser

#169
post #167

Honorable mention goes to Adnauseam ( https://adnauseam.io/ ). It is an extension for Firefox and Chrome, which clicks on almost every ad. Hopefully, costing advertisers money. The interesting part is: Google removed Adnauseum from their Chrome Extensions. If you anyway install it, every Chrome restart requires that you re-enable the extension. I like the extension... the advertisers are costing me money by consuming…

Vivaldi (chrome, but it assumes you know what you're doing, and no Google integration) doesn't disable it after a restart.

Re: Google plans ad-blocking feature in Chrome browser

#170

Earlier quoted context omitted.

My cynical side agrees with your cynical side, while my optimistic side thinks that a move like this would significantly boost market share for alternative browsers, myself included.

Why would end users opt for alternative browsers in this case? For end users this situation is a win: no more 'intrusive' ads. It only ends up being a loss for competing advertising platforms and possibly advertisers.

I would like sites to remain free to use. Ads help support free to use sites or portions of sites.
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