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Google plans ad-blocking feature in Chrome browser

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Re: Google plans ad-blocking feature in Chrome browser

#61

Post by andrewmutz »

oDot wrote: post #29
aesthetics1 wrote: post #12

"In one possible application Google is considering, it may choose to block all advertising that appears on sites with offending ads, instead of the individual offending ads themselves. In other words, site owners may be required to ensure all of their ads meet the standards, or could see all advertising across their sites blocked in Chrome." I like this approach. It punishes site owners for running malicious or badly…

I like it too, but isn't Google in a conflict of interest here?

It is interesting. It seems to me that it could be considered to be monopoly abuse and it also seems to be pro-consumer. A strange combination.

Re: Google plans ad-blocking feature in Chrome browser

#63

Post by aanm1988 »

MichaelBurge wrote: post #23
aanm1988 wrote: post #6

How is it not a massive legal problem to have an ad company supplying the ad blocker, and deciding what gets blocked?

"How is it not" seems like a bad way to start a legal question, since everything is legal by default until someone passes a law prohibiting it. So there's usually no special reason at all for something to be legal.

Did you understand the question? Yes? Then what does it matter?

Re: Google plans ad-blocking feature in Chrome browser

#64

Post by kbody »

libria wrote: post #42
oDot wrote: post #29

Earlier quoted context omitted.

I like it too, but isn't Google in a conflict of interest here?

The opposite, I would say. Google has strict guidelines for ad creative content and polices its ads as well; they're almost certainly above their own bar. So this is essentially threatening to block everyone else, or at least those behaving poorly.

You probably missed this: http://www.groundup.org.za/article/why-were-dropping-google-...

Adsense has its more than fair share of low quality ads. Of course, you can't compare it to popups/sound-ads etc. but compared to the past, it's certainly way lower. (Keep in mind the experience varies wildly based on your profile. Geo etc.)

Re: Google plans ad-blocking feature in Chrome browser

#65

Post by stronglikedan »

aesthetics1 wrote: post #12

"In one possible application Google is considering, it may choose to block all advertising that appears on sites with offending ads, instead of the individual offending ads themselves. In other words, site owners may be required to ensure all of their ads meet the standards, or could see all advertising across their sites blocked in Chrome." I like this approach. It punishes site owners for running malicious or badly…

What do you consider to be a "dangerous" ad? (serious question)

Re: Google plans ad-blocking feature in Chrome browser

#66

Post by bpicolo »

aethr wrote: post #48
libria wrote: post #42

Earlier quoted context omitted.

The opposite, I would say. Google has strict guidelines for ad creative content and polices its ads as well; they're almost certainly above their own bar. So this is essentially threatening to block everyone else, or at least those behaving poorly.

That is the conflict of interest. It's hard to see how this isn't going to strengthen their position in the ad serving market. Google being able to define where the bar for "badly behaving" is set means that only their competitors will be hurt by this.

I wonder if the motivation isn't a bit more subtle than that. My guess would be they're hoping to improve ads across the web so that people turn off ad blockers in general.

Re: Google plans ad-blocking feature in Chrome browser

#67

Post by FatAmericanDev »

aesthetics1 wrote: post #12

"In one possible application Google is considering, it may choose to block all advertising that appears on sites with offending ads, instead of the individual offending ads themselves. In other words, site owners may be required to ensure all of their ads meet the standards, or could see all advertising across their sites blocked in Chrome." I like this approach. It punishes site owners for running malicious or badly…

Now google is going to control what documents i am able to load? Why would you like that?

Re: Google plans ad-blocking feature in Chrome browser

#68

Post by tdb7893 »

oDot wrote: post #29
aesthetics1 wrote: post #12

"In one possible application Google is considering, it may choose to block all advertising that appears on sites with offending ads, instead of the individual offending ads themselves. In other words, site owners may be required to ensure all of their ads meet the standards, or could see all advertising across their sites blocked in Chrome." I like this approach. It punishes site owners for running malicious or badly…

I like it too, but isn't Google in a conflict of interest here?

As long as they don't disallow other ad blockers I'm okay with it.

Re: Google plans ad-blocking feature in Chrome browser

#69

Post by aanm1988 »

Klathmon wrote: post #27
aesthetics1 wrote: post #12

"In one possible application Google is considering, it may choose to block all advertising that appears on sites with offending ads, instead of the individual offending ads themselves. In other words, site owners may be required to ensure all of their ads meet the standards, or could see all advertising across their sites blocked in Chrome." I like this approach. It punishes site owners for running malicious or badly…

I like this approach as well. But sadly it will be fought by many who believe all ads to be "offending", and will declare Google as even more "evil" because of it. But I think this is a great step to stop the "race to the bottom". Right now there is no incentive for an ad network to make "well behaved" ads. Most of the "ad blocking crowd" will block them regardless of how nice they are, and advertisers will pay less…

Or it will be seen as another power grab by google. I'm not saying it's a move that hurts consumers, I'm saying I see it as a power grab and yet more control over the web being handed over. I'm unconvinced that relying on a coalition to set standards is enough of a gap.

Re: Google plans ad-blocking feature in Chrome browser

#70

Post by johncolanduoni »

kenshaw wrote: post #4

My cynical side can't help but think they will do this first, then later disable uBlock / other ad blockers (or the APIs they rely on) and claim that "we can do it better." I can't imagine that this isn't a violation of some kind of law (RICO, antitrust, or otherwise), but I don't imagine this would ever be prosecuted.

My cynical side can't help but think that accusing Google of RICO violations is pretty silly if you don't have reason to believe that they will commit one of the specific set of crimes (which are illegal in their own right) you need to to even have a snowball's chance in hell of a RICO charge/civil suit. I'm confident that Google wouldn't need to murder or assault anyone, or commit wire fraud, or steal cars, or forge a passport, or pretty much anything on that list to use this to get rid of uBlock.

https://www.popehat.com/2016/06/14/lawsplainer-its-not-rico-...

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