It sounds like FB is taking the posts that are getting low engagement and cutting them off quicker. This makes a lot of sense!
Facebook’s algorithm isn’t surfacing one-third of Chicago Tribune’s posts
71–80 of 133 posts
Re: Facebook’s algorithm isn’t surfacing one-third of Chicago Tribune’s posts
#72FB has always prioritized content which doesn't lead them to see ads elsewhere (like photos instead of links), but maybe it's something else. I live in Chicago and subscribe to the Sunday edition. I also read the digital edition, and have found it lacking, particularly since inauguration. In recent months Michael Ferro became the majority shareholder in the Tribune, a person obsessed with celebrities and not so much…
The Trib has always focused on very local stuff - city and state politics, the midwest, local sports teams, the spike in murders, etc. I don't think that is going to change. I think the editorial board would like to believe it has a higher national profile since we live in the 3rd largest city in the country but in reality we're very regional. We also own the LA Times which actually does have a higher national profile. But I digress.
I'm not going to dispute some of your legitimate gripes. I'm not a fan of celebrity gossip either. I only know a couple of journalists but I suspect they would agree with you. Facebook or other 3rd party does not have any obligation to us.
But the simple truth is our print circulation is declining at a rate faster than our digital circulation is rising. All newspapers are dealing with this issue.
The NYT and WashPo has done much better with revenue and digital circulation, 2 papers that do an excellent job of covering subjects of substance. However those rises are directly related to Trump. Even we have seen a rise in subscriptions at the CT as well as LA Times due to Trump. And The LA Times does a really great job of the kind of coverage you are looking for.
I feel like you are missing the point of the article. More eyeballs hopefully leads to more advertising revenue, which leads to more money for better coverage, or at least pays the salaries of reporters who provide that coverage. If a third party that previously was delivering more eyeballs is declining that is a concern. All the quality coverage in the world will not change that. It's a legitimate concern for us.
Re: Facebook’s algorithm isn’t surfacing one-third of Chicago Tribune’s posts
#73When I had Facebook I was passionate about several topics, but I limited my posting to only 1 - 2 times a month. Initially when I started I got some engagement, questions, etc. As the years wore on I gained some friends who cared about those topics too, who liked my posts, shared, etc. Dozens of likes at times. Well, turns out people paid less attention over time, or seemed too. Those posts got fewer likes and shares…
Why is it so terrible that they control the order of the feed? If the feed was just sorted by date then it would be unusable for most people. I feel like a lot of objections to how Facebook does things come down to thinking Facebook is something different from what it is. It is not, nor is it intended to be, something that shows you every single post from every single friend.
Also, sorted by date was great for many years when they initially got popularity. I (and others IIRC) were pretty unhappy when it changed to this.
Re: Facebook’s algorithm isn’t surfacing one-third of Chicago Tribune’s posts
#74When I had Facebook I was passionate about several topics, but I limited my posting to only 1 - 2 times a month. Initially when I started I got some engagement, questions, etc. As the years wore on I gained some friends who cared about those topics too, who liked my posts, shared, etc. Dozens of likes at times. Well, turns out people paid less attention over time, or seemed too. Those posts got fewer likes and shares…
if Facebook is personalizing everyones feed based on what they click, isnt the clicker to blame for the result of personalization, not the technology provider. it sounds like your friends didnt engage with your posts, they did engage with other posts, and the facebook feedback loop built them a filter bubble of things they liked more than your posts.
Re: Facebook’s algorithm isn’t surfacing one-third of Chicago Tribune’s posts
#75When I had Facebook I was passionate about several topics, but I limited my posting to only 1 - 2 times a month. Initially when I started I got some engagement, questions, etc. As the years wore on I gained some friends who cared about those topics too, who liked my posts, shared, etc. Dozens of likes at times. Well, turns out people paid less attention over time, or seemed too. Those posts got fewer likes and shares…
Re: Facebook’s algorithm isn’t surfacing one-third of Chicago Tribune’s posts
#76Earlier quoted context omitted.
They didn't do it willingly. Facebook drew the news readers away from the publishers, and the publishers had to follow the readers.
Then they're not publishers anymore. Facebook decides what can be seen, and thus facebook is now the publisher.
Re: Facebook’s algorithm isn’t surfacing one-third of Chicago Tribune’s posts
#77Earlier quoted context omitted.
Why is it so terrible that they control the order of the feed? If the feed was just sorted by date then it would be unusable for most people. I feel like a lot of objections to how Facebook does things come down to thinking Facebook is something different from what it is. It is not, nor is it intended to be, something that shows you every single post from every single friend.
I tried to spell out why, but here you go, my personal experience is this out of order sorting meant that if I tried to post anything besides vapid updates few people saw them. If Facebook wanted to go from chronological to some other transparent metric, like hotness, I'd be more okay then whatever this is. The fact this is on the feed, my profile, and heck, even searching for events last I saw, is disturbing. Also,…
Re: Facebook’s algorithm isn’t surfacing one-third of Chicago Tribune’s posts
#78When I had Facebook I was passionate about several topics, but I limited my posting to only 1 - 2 times a month. Initially when I started I got some engagement, questions, etc. As the years wore on I gained some friends who cared about those topics too, who liked my posts, shared, etc. Dozens of likes at times. Well, turns out people paid less attention over time, or seemed too. Those posts got fewer likes and shares…
>"hurt user engagement" if Facebook is personalizing everyones feed based on what they click, isnt the clicker to blame for the result of personalization, not the technology provider. it sounds like your friends didnt engage with your posts, they did engage with other posts, and the facebook feedback loop built them a filter bubble of things they liked more than your posts.
I agree with the grandparent about Facebook killing engagement, but the place I noticed it first was Last.fm. I used to spend tons of time on Last.fm looking up music. I made sure every track I played was scrobbled, and I listened to their recommendations all of the time.
As time passed, the recommendations got worse. Mind you, the recommended songs were closer to what I was listening to, but I appreciated when Last.fm used to recommend music that was somewhat off the wall. If it was a draft, I guess you could call that kind of recommendation a flier.
I personally blame machine learning. The recommendations I get in Last.fm now sound a lot like music I'm already listening to. Not only is it boring, but it's stupid, in the sense that finding music that sounds almost exactly like music you already like is easy.
I want content to be curated the way a friend would curate it for me. For instance, I had a friend recommend the band Sleigh Bells to me, because he knew I listened to punk all of the time, but that I really loved pop (and noise). Last.fm has never recommended me anything remotely as great as that.
I'm almost loathe to like anything on social media anymore, since it basically means I'm going to get similar posts shoved down my throat until I completely give up on the site.
Re: Facebook’s algorithm isn’t surfacing one-third of Chicago Tribune’s posts
#79It's interesting to see how Facebook is taking increasing control of news and publicity on its service. In a sense, we're long past the point of questioning whether it's ethical, since they've obviously been influencing content for a long while, but this is one of the strongest arguments for FOSS alternatives like Mastodon. Hopefully, if this continues, big businesses will push the shift to open instances for a more…
I think your model is completely reversed. Content follows users, not the other way around. You can't beat Facebook by getting good content into some user-less alternative. Users don't follow content. Content follows users.
"Follow the users" is a good way to decide where to do some content marketing next week, but it's incomplete if you're looking at how the overall information ecosystem evolves. You have to account for how new services attract users, in order to understand what established services are doing to try to keep users.
Re: Facebook’s algorithm isn’t surfacing one-third of Chicago Tribune’s posts
#80I find it fascinating that media companies like news papers have completely tied their success to a 3rd party platform like Facebook. They have essentially given all of the publishing power to Facebook. AMP is another one that comes to mind.
Came here to say the same thing, except with me it's more of a facepalm type of thing. To see a major newspaper allow its business model to depend on an arbitrary, self-interested black box... groveling for views... wasting time analyzing it... complaining about it like a typical user (like a bitch, if you'll forgive me) is frustrating to watch.