From what I gather online, intel is entering into an exestential crisis as homegrown chips and GPUs are replacing CPUs in the battle for tomorrow's data center. All of the interesting research from Google and others all have one thing in common: a custom asic processor.
custom asic processor Is that like La Brea Tarpit ? Just say ASIC. An ASIC is an Application Specific Integrated Circuit . In particular, a GPU is not an ASIC. Saying Custom Application Specific Integrated Circuit Processor is doubly redundant. https://en.wikipedia.org/wiki/Application-specific_integrate... https://en.wikipedia.org/wiki/Graphics_processing_unit
Where you're right is that Nirvana was a chip company founded for this ASIC and I think the term "custom" is misnomer. You could argue that Google isn't a chip company so theirs are custom.