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Last week Apple asked me to remove my app from the App Store. Now I know why.

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Re: Last week Apple asked me to remove my app from the App Store. Now I know why.

#13
post #10
post #6

The context is that Apple doesn't have the balls to say things as they are.

Yeah, those losers. They really should have just said "Hey, we're releasing a brand new feature called FaceTime and we need you to change your apps name. Oh yeah, and just don't tell anyone. Thanks!"

What does all this secrecy buy them? Nothing.

Re: Last week Apple asked me to remove my app from the App Store. Now I know why.

#14
post #13
post #10

Earlier quoted context omitted.

Yeah, those losers. They really should have just said "Hey, we're releasing a brand new feature called FaceTime and we need you to change your apps name. Oh yeah, and just don't tell anyone. Thanks!"

What does all this secrecy buy them? Nothing.

Hype of course, do you really not see that?

Re: Last week Apple asked me to remove my app from the App Store. Now I know why.

#16
post #13
post #10

Earlier quoted context omitted.

Yeah, those losers. They really should have just said "Hey, we're releasing a brand new feature called FaceTime and we need you to change your apps name. Oh yeah, and just don't tell anyone. Thanks!"

What does all this secrecy buy them? Nothing.

I don't think that is true, and I am sure Apple doesn't think that is true.

Whatever you say about Apple, they very carefully manage there brand, and part of that is keeping things secret, controlled releases of information, and building up large buzz before there regular announcements. It seems to be working for them.

Re: Last week Apple asked me to remove my app from the App Store. Now I know why.

#17
post #13
post #10

Earlier quoted context omitted.

Yeah, those losers. They really should have just said "Hey, we're releasing a brand new feature called FaceTime and we need you to change your apps name. Oh yeah, and just don't tell anyone. Thanks!"

What does all this secrecy buy them? Nothing.

A cool brand name they probably thought long and hard about before adopting it. A brand that will have resonance with the general population at the cost of alienating some developers. This is what 'crossroads between liberal arts and technology' is about; changing the pecking order in the technology business: Apple first, normal people second, developers a distant third.

Re: Last week Apple asked me to remove my app from the App Store. Now I know why.

#18
post #13
post #10

Earlier quoted context omitted.

Yeah, those losers. They really should have just said "Hey, we're releasing a brand new feature called FaceTime and we need you to change your apps name. Oh yeah, and just don't tell anyone. Thanks!"

What does all this secrecy buy them? Nothing.

Secrecy buys Apple:

  - Protection of IP until a few weeks from launch date
  - Rapt attention for what amounts to a PR presentation
  - Synchronized media buzz for new products
  - Strong early sales leading to additional media buzz

Re: Last week Apple asked me to remove my app from the App Store. Now I know why.

#20
post #3

Well, to be fair, you were infringing on their trademark (or whoseever trademark it was previously).

That depends on what their app did. From what I can make out with Google cache, it was a timer app.

The two trademarks Facetime Corp held (and which Apple has supposedly bought) orient around "computer software used for communicating over global computer networks using voice, text, fax, or e-mail."

A timer app called Facetime doesn't on the face of it appear to violate either of these other Facetime trademarks but.. trademarks are a wishy-washy world of legal wrangling, so it seems Apple's prepared to just push their weight around since they own the store and have the right to do so.

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