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TV May Die Soon

shellypalmer.com

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Re: TV May Die Soon

#51

Post by brendangregg »

hackuser wrote: post #43
skrebbel wrote: post #41

> FANG is delivering actionable data to advertisers in ways that traditional broadcasters simply can’t. The "N" in that weird acronym stands for Netflix. The day they start selling my data to advertisers is the day I'm back to torrenting. I feel like the author is so ad-focused that she doesn't even see this: the whole article is about ads. Netflix is showing that you can make fantastic, super expensive content, even…

Data about you is valuable. Netflix can sell it without displaying the ads itself. I'd be surprised if they aren't tracking users and monetizing that information, like seemingly every other business in the world. But maybe someone knows ...

I can't provide an official response (I'm an engineer at Netflix), but I noticed to answer the question "How much data does Netflix sell to Third-Party Advertisers?", did have the response[1]:

"Hey there, Cliff Edwards, director of corporate communications at Netflix. Wanted to point out that we don't sell ANY data to third-party advertisers. And we provide pretty good support for anyone who wants to learn about our tracking and how to opt out: https://www.netflix.com/cookies"

That's in line with what I expect too.

[1] https://www.reddit.com/r/netflix/comments/2uffl9/how_much_da...

Re: TV May Die Soon

#52

Post by gumby »

This is just an idea, not really even opinion piece, but has some good insight.

I was interested that she coined the term FANG and not FANTA (Facebook, Amazon, Netflix, youTube, Apple). I am a big fan of Apple but continue to be dumfounded by how tone-deaf they are about the Internet. It's as if they have Jim Sensenbrenner on their board.

Re: TV May Die Soon

#53

Post by Animats »

Here are the SF Bay Area's current TV broadcast stations: [1] High power stations get a channel for the entire area, while low-power stations share channels. The FCC has a computerized model that takes into consideration antenna height, power, frequency, and terrain to figure out what won't interfere.

(There are a large number of low-power religious stations. For people thinking about repurposing "white space" in the TV bands, they're going to have to get rid of some of those Voice of God stations. One God Ministries alone has 17 stations licensed in the Bay Area.)

There's more space available now for TV stations because the tuners for digital TV have much better adjacent channel rejection than analog TV tuners did. There used to be restrictions to prevent harmonic interference and such. That's mostly gone, and all the channel slots can be used. If you wanted to set up a broadcast TV station in San Francisco, you probably could.

[1] http://transition.fcc.gov/fcc-bin/tvq?list=1&dist=100.000%20...

Re: TV May Die Soon

#54

Post by philfrasty »

maxerickson wrote: post #46
hackuser wrote: post #43

Earlier quoted context omitted.

Data about you is valuable. Netflix can sell it without displaying the ads itself. I'd be surprised if they aren't tracking users and monetizing that information, like seemingly every other business in the world. But maybe someone knows ...

I thought Netflix had a whole bunch of product placement deals? There can be advertising without breaking out of the content.

Watched Sense8 (over here in Germany) for the last couple of days on NF. Every episode has a disclaimer at the beginning „This show contains product placements“.

From first view: Ben & Jerrys, Pepsi (?), Sennheiser

Re: TV May Die Soon

#55

Post by poulsbohemian »

Spooky23 wrote: post #19
cwyers wrote: post #8

AM radio hasn't died yet. Heck, books haven't died yet. New media doesn't always kill old media.

AM is dead. Listen to the ads, not the god awful programming sometime. There's only so many prostate pills to be sold... I don't think it's a real business anymore, IMO there are a few ultra conservative types supporting the whole thing.

If I'm in my shop working on a Saturday afternoon, AM radio is still the best, if not only way to receive college football games from the local state university. Even when they play on tv, the games are often not actually accessible.

Re: TV May Die Soon

#56

Post by joelwilliamson »

rdiddly wrote: post #39
Roedou wrote: post #29

Earlier quoted context omitted.

What's the story with gas stations in the US? Are they dying out / being replaced by something else as well?

They're doing fine for now. Electric-car optimists think they'll be replaced by charging stations. Apocalyptic doomsters think they'll be replaced by a place to feed & water your horse (or by nothing at all). Both camps seem to agree petroleum fuels are a temporary thing.

The number of gas stations declined 25% from 1994 to 2013. I'd hardly call that doing fine.

http://www.slate.com/articles/business/the_juice/2016/06/why...

Re: TV May Die Soon

#57

Post by ascagnel_ »

mnm1 wrote: post #13

I searched the article for "Hulu" and got zero hits. I assume the author simply didn't do any research at all.

That's interesting, since Hulu runs Nielsen tracking software. I'm not sure if it's included in DVR+3/+7 ratings, though.

Re: TV May Die Soon

#58

Post by rdiddly »

Spooky23 wrote: post #49
rdiddly wrote: post #32

Earlier quoted context omitted.

If there are ads at all, somebody sold those & got paid.

True, but prostate pills are the equivalent of a strip-mall with a karate studio and dollar store -- usually dying.

Had to laugh at the image. Yeah it's a market but probably not the juicy part of the market.

Re: TV May Die Soon

#60

Post by sumoboy »

TV is declining, just like newspaper empires. Streaming is expanding as it's own empire even though it smells and tastes like TV it's different. Google and Facebook kill with ads so they'll continue to drive "innovation" for eyeballs as again traditional TV attempts to stop the bleeding. Innovation is where newspapers failed.

I'm streaming mlb right now and reading HN, TV can't offer that experience easily.

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