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TV May Die Soon

shellypalmer.com

11–20 of 75 posts

Re: TV May Die Soon

#11
post #8

AM radio hasn't died yet. Heck, books haven't died yet. New media doesn't always kill old media.

The following is NOT about USA:

Some lobbying very hard in various countries to introduce digital radio. When you look up the implementation details, it would be pretty bad idea to stop analog radio. Now some countries already mandate that radio in new cars and also try to mandate that all new sold radio in those countries are digital radio.

It's absurde as people listen less and less radio, and analog radio has a lot better coverage - even in bad signal quality you can actually hear something - something vital in emergency situations. Of course you cannot censor analog radio at all, pirate radio stations were common back then when things went wrong. And we already had a time when certin countries allowed just one type of radio device with just one radio channel.

Re: TV May Die Soon

#12
One problem with the TV discourse is that it mixes together different meanings of "TV". One is the actual technology to broadcast video, second is the act of broadcasting video to consumers, and the third is the actual receiver, e.g. physical a television screen.

The first one will surely die, and has already died for most(?) young people where I live. But that doesn't really matter much as content can be streamed using the internet.

Re: TV May Die Soon

#13
I searched the article for "Hulu" and got zero hits. I assume the author simply didn't do any research at all.

Re: TV May Die Soon

#14

If Net Neutrality goes away TV will thrive. This battle is far from over.

I think you are absolutely right, and it has a lot to do with what is classified as television. Increasingly, television broadcasts are packet based digital content that is carried like other tcp/ip traffic. With adoption of DOCSIS 3.1, which will increase bandwidth for internet communications by dropping spectrum on coaxial cable devoted exclusively to streaming digital video, the definition of television will be further muddied.

Conceptually, why should I have to choose a television package from Comcast or Cox based on which one is operating the cable? It makes some sense if my cablebox is parsing a stream available to everyone on the line, but it doesn't make sense if the box is requesting a stream that has not been multicast.

I suspect that this threat to their television business has a lot to do with attacks on net neutrality, and that there is a belief that it is a slippery slope from net neutrality to deciding that they shouldn't have something like a favored provider status for anything that is packet-based.

Re: TV May Die Soon

#15

There's a huge opportunity for the attentive. Rock and roll got started largely because the major broadcasters moved away from radio and into television, and as a result operating an FM radio station got crazy cheap, leaving lots of room for experimentation. I have had my fingers crossed for years that the same thing is going to happen to terrestrial TV.

Unlikely. The telcos will pounce to get the spectrum.

Re: TV May Die Soon

#16

There's a huge opportunity for the attentive. Rock and roll got started largely because the major broadcasters moved away from radio and into television, and as a result operating an FM radio station got crazy cheap, leaving lots of room for experimentation. I have had my fingers crossed for years that the same thing is going to happen to terrestrial TV.

Hasn't that effectively already occurred in the form of YouTube? A bit of curation is really all it would take to form a virtual TV station.

Re: TV May Die Soon

#17

There's a huge opportunity for the attentive. Rock and roll got started largely because the major broadcasters moved away from radio and into television, and as a result operating an FM radio station got crazy cheap, leaving lots of room for experimentation. I have had my fingers crossed for years that the same thing is going to happen to terrestrial TV.

Sorry to ruin your hopes: any free spectrum will be consumed by wireless data transmission systems.

Re: TV May Die Soon

#18
We keep getting "TV is dead/dying/will live forever" stories on HN.

tl;dr of all of them is essentially: TV, as a non-time-shifted non-live broadcast medium, is dead: Netflix et al, Youtube, Torrent, and at the very least, DVRs, killed it; people watch non-live content how they want, when they want, frequently choosing to just "Netflix binge" it.

TV, as a live broadcast medium (eg, emergency news), will never die in that sense: I can watch Presidential addresses via the White House's Youtube channel via Youtube's Live feature as well as many local OTA broadcast channels.

TV is both dead and will live forever depending on what you call TV.

Re: TV May Die Soon

#19
post #8

AM radio hasn't died yet. Heck, books haven't died yet. New media doesn't always kill old media.

AM is dead.

Listen to the ads, not the god awful programming sometime. There's only so many prostate pills to be sold... I don't think it's a real business anymore, IMO there are a few ultra conservative types supporting the whole thing.

Re: TV May Die Soon

#20
One thing that the article gets wrong is the difference between brand advertising and direct response. Consumer products goods will always be about brand awareness and not direct targeting. It's the difference between what Snapchat is trying to do and what FB is trying to do. Coca Cola advertising is never going to be about running an ad an expecting someone to go on a website and buy a Coke right then. Neither is anything sold by companies like P&G.

Brand advertising is not about the level of targeting that FB is doing.

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