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Apple receives permit in California to test self-driving cars

uk.reuters.com

161–170 of 323 posts

Re: Apple receives permit in California to test self-driving cars

#161

Of all the SV tech giants (obviously Tesla excluded), Apple has the best DNA to build cars. They know how manufacture in scale. They know how build a vertical product. They have the cash to do it and they have a strong brand. But most importantly, if the world moves to a car-sharing car-hailing model of autonomous cars. Ultimately, it becomes a consumer mobile play. This is where both Google and Apple own that experi…

If I was Apple I would just buy Tesla. Problem solved.

Re: Apple receives permit in California to test self-driving cars

#162

Earlier quoted context omitted.

You . . . argue that you wouldn't trust an apple car on the basis that they make good hardware, but you have a software dispute with apple? I'm sure you are very frustrated, but this comment really doesn't make sense to me. I would tend to think of an apple car as hardware, which you admit is good. And it's probably being driven by apple software, which is sometimes iffy and buggy and downright crappy. I can't imagin…

While looking back at it, my comment was a rather vague as to the target... Apple's customer support is spotty if you factor in their B2B (?assuming being an app developer puts you in that position?). I don't want to trust my mode of transportation to them as a result of my experiences. In this situation, a self driving car is a combination of hardware and software. As you said: > it's probably being driven by apple…

Apple's software would be a huge improvement over what traditional automakers produce. See Toyota's pile of spaghetti topped with 10,000 global variables, Jeep's "remotely disable brakes through the entertainment unit", etc. Meanwhile iOS, while not perfect, still has the best security architecture of any mobile platform.

It sounds like you have a beef with Apple, but frankly, I want my automaker to be overly cautious with 3rd party apps. Can you imagine the Android model applied to self driving cars?

Re: Apple receives permit in California to test self-driving cars

#163

In some markets, it is more about getting it right than getting in at the right time. We've seen many carcasses of products that were ahead of their time, not because they were bad ideas but because they were not formulated for mass adoption. Apple's own Newton is one example. It took the iPhone formulation to make the product features successful in the market. A more recent example is the telepresence robot. Many en…

Your reasoning is excellent. The only problem is that Apple doesn't have sufficient drive, talent, or reputation, in the auto industry to actually make and sell a good car.

No employee wants to leave Tesla to work at Apple. No consumer wants to buy a car made by Apple. Hopefully Tim and the gang won't blow through too much money before they accept that.

They're pretty good at making phones and computers. They might want to focus on keeping that reputation in the meantime.

Re: Apple receives permit in California to test self-driving cars

#164
post #11

Of all the SV tech giants (obviously Tesla excluded), Apple has the best DNA to build cars. They know how manufacture in scale. They know how build a vertical product. They have the cash to do it and they have a strong brand. But most importantly, if the world moves to a car-sharing car-hailing model of autonomous cars. Ultimately, it becomes a consumer mobile play. This is where both Google and Apple own that experi…

> Apple has the best DNA to build cars. They know how to manufacture in scale. Something tells me shipping your phones off to be built by other people in China and building your own auto assembly factories from scratch are two completely separate things.

The image of "shipping phones off to be built by other people in China" could not be farther from the truth.

Not only does Apple plan every build in extreme detail (stations, tests, flow, etc), they send an army of PMs, EPMs, engineers, etc. to oversee each build in person. They have to.

Apple's manufacturing and operations expertise is enormous. It's a competitive advantage on the same scale as, say, Google's data center expertise.

Re: Apple receives permit in California to test self-driving cars

#165

Of all the SV tech giants (obviously Tesla excluded), Apple has the best DNA to build cars. They know how manufacture in scale. They know how build a vertical product. They have the cash to do it and they have a strong brand. But most importantly, if the world moves to a car-sharing car-hailing model of autonomous cars. Ultimately, it becomes a consumer mobile play. This is where both Google and Apple own that experi…

Sure, but unlike the rest, they have nothing to do with cars.

Google has maps, Uber has cars, other are just cars.

Re: Apple receives permit in California to test self-driving cars

#166
This is pretty exciting but it is also the worst kept secret in the Bay Area :-) I suppose they could have surprised us and filed for a rocket launch license.

I'm not sure what Apple expects to bring to this party but I know if you're getting a masters or PhD right now make sure your thesis topic is machine learning autonomous action in health/life/safety situations :-). I expect you will be recruited heavily.

Re: Apple receives permit in California to test self-driving cars

#167

Earlier quoted context omitted.

Articles like http://www.recode.net/platform/amp/2016/6/10/11904942/google... seem to point to Apple TV being easily outsold by Amazon and Google.

During 2015-16 I was given 3 or 4 opportunities to get a free Chromecast, and I got one. It sits barely used now, in one of the rarely visited HDMI inputs on my TV. I wonder how many of those "sold" devices were actually given away and forgotten. Chromecast cannot possibly be considered usable by most because it follows a weirdo, google-style, controlled-by-the-browser (but only Chrome) model. It is the most absurd w…

>And I don't remember anyone offering a free ATV to me... :)

I love my AppleTV and got it free from pre-paying my DIRECTV Now app for 3 months. It was a no brainer for me.

Re: Apple receives permit in California to test self-driving cars

#168

Earlier quoted context omitted.

Articles like http://www.recode.net/platform/amp/2016/6/10/11904942/google... seem to point to Apple TV being easily outsold by Amazon and Google.

During 2015-16 I was given 3 or 4 opportunities to get a free Chromecast, and I got one. It sits barely used now, in one of the rarely visited HDMI inputs on my TV. I wonder how many of those "sold" devices were actually given away and forgotten. Chromecast cannot possibly be considered usable by most because it follows a weirdo, google-style, controlled-by-the-browser (but only Chrome) model. It is the most absurd w…

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Re: Apple receives permit in California to test self-driving cars

#169
post #11

Earlier quoted context omitted.

> Apple has the best DNA to build cars. They know how to manufacture in scale. Something tells me shipping your phones off to be built by other people in China and building your own auto assembly factories from scratch are two completely separate things.

That was pretty much the reaction the cell phone guys had when Apple entered their market.

I was an intern at RIM around the launch of the iPhone. I don't think what you said was quite accurate.

Re: Apple receives permit in California to test self-driving cars

#170

Earlier quoted context omitted.

I've been parroting this on every self driving thread. I finally found one person who agrees with my thinking that driving is as hard as general AI. Why is this idea so opposed by everyone?

At least we have each other. Honestly, I am completely baffled that people who write software think self-driving cars are just around the corner. At this point I think it's basically a futurist cult.

FWIW I agree with both of you and say the same thing.

It's in particular a California cult, because they don't actually have weather there.

Anybody who has dealt with driving in a full blown northern winter is likely more skeptical.

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