The article puts a significant emphasis on the idea that bulletproof ad-blocking technology, assuming that's what this turns out to be in practice, will work long-term becuase of legal restrictions imposed by the FTC. If Google, Facebook, or other multi-billion dollar entities detect an existential threat arising from this or any other technology, rest assured that the laws will change as quickly as is necessary to k…
I think solution will be found, but it more likely will be technological. There's no such thing as "end to the arms race". Never can be, almost by definition.
That been said, the "news" here isn't even that much sensational. Just vice.com, as usual. Journalists, eh. The most obvious thing is that CV-based solution, while being buzz-wordy and fashionable isn't preferable by any means: for me the main point of blocking ads is not "hiding them" (I don't even care that much), but making web-pages faster and less obtrusive, which requires blocking ads before they are loaded.