The article puts a significant emphasis on the idea that bulletproof ad-blocking technology, assuming that's what this turns out to be in practice, will work long-term becuase of legal restrictions imposed by the FTC. If Google, Facebook, or other multi-billion dollar entities detect an existential threat arising from this or any other technology, rest assured that the laws will change as quickly as is necessary to k…
Or simply a hardened browser DMCA, with signed write-or-execute JS VM that ensures that integrity of the page as rendered cannot be messed with by some pesky extension.
.. which requires banning all existing browsers, which is something Microsoft, Apple and Google are unlikely to go along with quietly.