Princeton’s Ad-Blocker May Put an End to the Ad-Blocking Arms Race

#1

Post by hourislate » Fri, Apr 14, 2017, 7:05 PM UTC

Princeton’s Ad-Blocker May Put an End to the Ad-Blocking Arms Race
motherboard.vice.com

Re: Princeton’s Ad-Blocker May Put an End to the Ad-Blocking Arms Race

#2

Post by throwaway13337 » Fri, Apr 14, 2017, 7:29 PM UTC

What would a post-ad-supported web looks like?

Only selling user data without a way to use it to target ads?

Consumer software that isn't free?

Sock puppet marketing run rampant?

It would sure be a different world.

Re: Princeton’s Ad-Blocker May Put an End to the Ad-Blocking Arms Race

#3

Post by jpalomaki » Fri, Apr 14, 2017, 7:32 PM UTC

throwaway13337 wrote: post #2

What would a post-ad-supported web looks like? Only selling user data without a way to use it to target ads? Consumer software that isn't free? Sock puppet marketing run rampant? It would sure be a different world.

Maybe we will see more "sponsored content".

Re: Princeton’s Ad-Blocker May Put an End to the Ad-Blocking Arms Race

#4

Post by devy » Fri, Apr 14, 2017, 7:33 PM UTC

> Another technique used to hide the ad blockers' activities is even more impressive. They are able to "create two copies of the page, one which the user sees (and to which ad-blocking will be applied) and one which the publisher code interacts with, and to ensure that information propagates between these copies in one direction but not the other."

So this ultimate ad-blocker would potentially consume twice as much resources as it would have been?

Re: Princeton’s Ad-Blocker May Put an End to the Ad-Blocking Arms Race

#5

Post by justboxing » Fri, Apr 14, 2017, 7:38 PM UTC

> [DELETED]

Re: Princeton’s Ad-Blocker May Put an End to the Ad-Blocking Arms Race

#6

Post by news_to_me » Fri, Apr 14, 2017, 7:40 PM UTC

justboxing wrote: post #5

> [DELETED]

It literally says after that, "'To avoid taking sides on the ethics of ad-blocking, we have deliberately stopped short of making our proof-of-concept tool fully functional—it is configured to detect ads but not actually block them,' Narayanan said."

Re: Princeton’s Ad-Blocker May Put an End to the Ad-Blocking Arms Race

#7

Post by nyolfen » Fri, Apr 14, 2017, 7:40 PM UTC

here's a direct link to the whitepaper: http://randomwalker.info/publications/ad-blocking-framework-...

Re: Princeton’s Ad-Blocker May Put an End to the Ad-Blocking Arms Race

#8

Post by itp » Fri, Apr 14, 2017, 7:40 PM UTC

justboxing wrote: post #5

> [DELETED]

This is research, not an attempt to make an extension for you. They're not looking for beta-testers, or users, or anything other than to have done research and share their work.

Re: Princeton’s Ad-Blocker May Put an End to the Ad-Blocking Arms Race

#9

Post by belovedeagle » Fri, Apr 14, 2017, 7:40 PM UTC

justboxing wrote: post #5

> [DELETED]

This is answered in TFA.

Re: Princeton’s Ad-Blocker May Put an End to the Ad-Blocking Arms Race

#10

Post by nyolfen » Fri, Apr 14, 2017, 7:40 PM UTC

news_to_me wrote: post #6

justboxing wrote: post #5

> [DELETED]

It literally says after that, "'To avoid taking sides on the ethics of ad-blocking, we have deliberately stopped short of making our proof-of-concept tool fully functional—it is configured to detect ads but not actually block them,' Narayanan said."

perhaps someone will fork it soon?