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Mary Anderson, a Founder of the Outdoor Cooperative REI, Dies at 107

nytimes.com

11–20 of 119 posts

Re: Mary Anderson, a Founder of the Outdoor Cooperative REI, Dies at 107

#17
post #9

I have a lot of appreciation for the fact that, despite how large the company has become, it's very clear that outdoorsiness is still a big part of the REI's DNA, especially with so many companies these days owned by private equity firms that seem to be most interested in milking their brands for all they're worth.

Yeah...REI is definitely doing it right. The amount of love and loyalty the company gets from it's customers is awe inspiring.

Re: Mary Anderson, a Founder of the Outdoor Cooperative REI, Dies at 107

#18
post #9

I have a lot of appreciation for the fact that, despite how large the company has become, it's very clear that outdoorsiness is still a big part of the REI's DNA, especially with so many companies these days owned by private equity firms that seem to be most interested in milking their brands for all they're worth.

I especially appreciate this when I visit REI as a Canadian. Our REI 'knock off' MEC (Mountain Equipment Coop) was inspired by REI, but in the last few years has diverged away from enthusiast mountain equipment and a lot more toward urban oriented fitness activities such as running, yoga and cycling.

I still like MEC, but I like how committed REI has been toward hiking, camping and more backcountry activities.

Re: Mary Anderson, a Founder of the Outdoor Cooperative REI, Dies at 107

#19
post #11
post #6

Earlier quoted context omitted.

"Dude" is typically understood to be male.

Where I grew up Dude is typically non-gendered.

So clearly we should all look at language through the lens of your childhood experiences. Got it.
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