I might be shunned for beating the dead horse, but while he talks about 'True Customer Obsession', he allows counterfeit goods erode his customer's trust in Amazon. I'd argue Amazon's 'process as proxy' in dealing with counterfeits is the careless return process. 'Oh, it's counterfeit? We're sorry! Here's your money back!' does not solve the issue. Sure, thanks for the $10 back, but now I must think twice (or thrice!…
So the question is - are low cost goods, coming pretty directly from chinese manufacturers, often counterfeited and sold at a low price a strategic threat to Amazon ?
They might, if you look at alibaba, but also on the tendency of capitalistic markets to stabilize on focusing on crap: just look at the quality of white goods, planned obsolescence, the security of the consumer IOT, etc etc.