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Jeff Bezos’ Annual Letter

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Re: Jeff Bezos’ Annual Letter

#41
You have to admire the grit and tenacity it takes to maintain that kind of ethos for 23 years straight.

What Jeff is basically saying here in this letter is that the pedal is to the metal, forever: We can't have process as the foundation because it ossifies the organization! Be nimble to the rules of the game.

When translated however, that means you are either empowering your organization to change and make new processes at scale and speed, or you have whatever the default process of solving problems from scratch each time. It's the anarchist's dilemma. That is a tough organization to live under if you aren't built for that, and one that only a certain type of people can thrive in.

I mean the majority of people, leaders even, when they get to some level of success will put the brakes on and coast, doing exactly the things Jeff describes: building processes to take the cognitive load off of decision making and making life just slightly easier. They build processes for "efficiency", so that they don't have to go back and do all the hard work of understanding the problem from scratch each time. The problem though, as Jeff points out is that "The process" becomes an 80% solution to 80% of the problems it's applied to (leading to 36% failure rate).

So just think about how you could - for 23 straight years - recruit, retain and develop a cadre of managers, engineers, interns, staffers etc... that in the majority of cases fall into the mindset of constantly sprinting - basically an Olympic marathoner running a 5 min mile marathon. As a leader I admire that ability.

Re: Jeff Bezos’ Annual Letter

#42

I encountered "process as proxy" today dealing with Cisco. We were requesting a replacement for a defective part, they asked us for our serial number, which we provided, but then responded to us that our serial number was invalid. Likely because it wasn't registered. We were told that we had to contact our sales manager, or open a TAC with a different department because they department only deals with technical issue…

What was the part? They've moved to putting SN on everything, main board, chassis, etc. Make sure you have the correct SN. That being said Cisco TAC is atrocious.

Re: Jeff Bezos’ Annual Letter

#43

I encountered "process as proxy" today dealing with Cisco. We were requesting a replacement for a defective part, they asked us for our serial number, which we provided, but then responded to us that our serial number was invalid. Likely because it wasn't registered. We were told that we had to contact our sales manager, or open a TAC with a different department because they department only deals with technical issue…

Devil's advocate -- there's a big grey market in Cisco parts, and so they are probably under strict instruction to refuse support service to anyone who isn't verified as a paying customer.

Re: Jeff Bezos’ Annual Letter

#44

I encountered "process as proxy" today dealing with Cisco. We were requesting a replacement for a defective part, they asked us for our serial number, which we provided, but then responded to us that our serial number was invalid. Likely because it wasn't registered. We were told that we had to contact our sales manager, or open a TAC with a different department because they department only deals with technical issue…

Blame Cisco for wanting to squeeze out every penny from their support costs at the expense of their customers. Most of this stuff is outsourced or structured in such a way that they try to reduce ticket time and increase tickets worked (because time = labor = money). But guess what's free in this equation? Your time.

The vast majority of cost savings I see in the corporate world is like this; they're not saving money by doing a better, more clever job, they're just externalizing their costs elsewhere, whether it's another industry, another company, or another team in the same company.

Re: Jeff Bezos’ Annual Letter

#45

I encountered "process as proxy" today dealing with Cisco. We were requesting a replacement for a defective part, they asked us for our serial number, which we provided, but then responded to us that our serial number was invalid. Likely because it wasn't registered. We were told that we had to contact our sales manager, or open a TAC with a different department because they department only deals with technical issue…

I had a similar experience with digital ocean. I reported malicious traffic coming from another customer's VM via a ticket, provided logs, etc and their response was that I needed to submit all that information via email at their abuse email address instead.

I responded that perhaps as a customer they shouldn't make me waste more of my time and instead forward the information that I had provided to their abuse department. Of course, they never responded after that. I'll never bother to report a security incident to them again. All because of "process". :-/

Re: Jeff Bezos’ Annual Letter

#46

I encountered "process as proxy" today dealing with Cisco. We were requesting a replacement for a defective part, they asked us for our serial number, which we provided, but then responded to us that our serial number was invalid. Likely because it wasn't registered. We were told that we had to contact our sales manager, or open a TAC with a different department because they department only deals with technical issue…

One of my most memorable customer service examples was memorable merely because it didn't go poorly.

The vibrate function on my Ericsson T39 cell phone failed. I was dreading calling support, because I knew they'd tell me to piss off. It was a grey-market phone. I bought it on eBay unlocked, shipped to my home in the US. I wasn't the first owner, for that reason. It came with a UK charger. They didn't even sell the phone in the US.

When I called support, they asked me for the serial #, plus a code next to the serial (turns out to be the production date.. Week/year).. and my address. Almost immediately shipped me a replacement with a box to RMA the old phone.

They didn't care how I obtained it. They didn't care that it wasn't sold in my country. They didn't care that I didn't have a receipt. They CARED because I was a customer who paid money for their product, it failed, and they wanted to make it right. It was so refreshing.

Re: Jeff Bezos’ Annual Letter

#47
Reposting this thought from the other discussion[0]:

>Third, use the phrase “disagree and commit.” This phrase will save a lot of time. If you have conviction on a particular direction even though there’s no consensus, it’s helpful to say, “Look, I know we disagree on this but will you gamble with me on it? Disagree and commit?” By the time you’re at this point, no one can know the answer for sure, and you’ll probably get a quick yes.

This sounds really powerful but also like it might be open to abuse (for example degenerating into passive agressiveness/half commitment). Does anyone use something similar in their own workplace? Does it work?

[0]: https://news.ycombinator.com/item?id=14103818

Re: Jeff Bezos’ Annual Letter

#48

Reposting this thought from the other discussion[0]: >Third, use the phrase “disagree and commit.” This phrase will save a lot of time. If you have conviction on a particular direction even though there’s no consensus, it’s helpful to say, “Look, I know we disagree on this but will you gamble with me on it? Disagree and commit?” By the time you’re at this point, no one can know the answer for sure, and you’ll probabl…

Commented on linked comment. I think it boils down to a strong trust base where everyone has the best intentions in mind

Re: Jeff Bezos’ Annual Letter

#49

I encountered "process as proxy" today dealing with Cisco. We were requesting a replacement for a defective part, they asked us for our serial number, which we provided, but then responded to us that our serial number was invalid. Likely because it wasn't registered. We were told that we had to contact our sales manager, or open a TAC with a different department because they department only deals with technical issue…

I used to work in call centers. The job has almost nothing to do with helping customers.

Your manager will tell you the customer is the top priority, you will be told that the only person more important is you: the direct contact with the valuable customers.

Then he will publicly berate you for 15 minutes if your average handle time deviates from the last hour.

Your type of call is a golden goose. I get to "resolve" it and end it in 25 seconds which means I can take a 4 minute bathroom break instead of a 3 minute one.

Re: Jeff Bezos’ Annual Letter

#50
Odd to see Bezos cite number of Oscars & Emmies as a measure of competence, as opposed to revenue. A lot of movies that win awards aren't particularly good investments.
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