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YouTube Advertiser Meltdown: An Opportunity for Startups

righteousruminations.blogspot.com

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Re: YouTube Advertiser Meltdown: An Opportunity for Startups

#121

Earlier quoted context omitted.

I think you're missing the point of how current targeted advertising works. The person paying for the advertising is the one choosing when/where to show it to you. They are intentionally getting in your way with something irrelevant, since it suits their campaign goals. What you describe is a system where the consumer has control over how they are advertised to, but that only works when you are the one with power in…

As an advertiser, I would love to only show relevant ads. Current methods for targeted advertising are extremely broad and ineffective, as in: females 35-44, interested in travel, living in Texas. Want to target hobby astronomers who watch a specific Youtube channel? Impossible. Cloud developers who follow the same 3 tell-tale Twitter accounts that clearly define the group? No can do. People at the big 4 in SV with G…

So there might be an opportunity.

Re: YouTube Advertiser Meltdown: An Opportunity for Startups

#122

Earlier quoted context omitted.

The dictionary disagrees with you. http://bfy.tw/BBWT

The commodity that youtube sells is not only the ability to upload a video, it is the access to a network of viewers. It can be argued that due to youtube's network size relative to other video sharing website, it has a monopoly in that regard.

i don't agree. plenty of videos are being watched on facebook, instagram, twitter, etc, not to mention all the asian clones.

youtube just seems to be the most monetized platform for the time being, but i don't think it's anywhere near being monopoly in terms of access to users.

Re: YouTube Advertiser Meltdown: An Opportunity for Startups

#123
post #29

This is such a manufactured controversy. Most modern advertisements are based around audience rather than content. If brands are so uncomfortable with the content their customers are consuming perhaps they should consider either new customers or new products.

you're wrong, advertising targeting factors both these things.

I'm aware that it's possible to buy ads both based on content in placements rather than audience based targeting, but the latter is much more pervasive on digital and the former typically requires larger budgets and know how that your average advertiser doesn't possess.

Re: YouTube Advertiser Meltdown: An Opportunity for Startups

#124
post #65
post #54

Earlier quoted context omitted.

Did you actually try those searches in that screenshot? I get results when I try them.

Under the News tab you don't, and that's what the screenshots show.

Sorry I didn't see that.

But there are a lot of factors required to get listed, including applying. Maybe they didn't apply https://support.google.com/news/publisher/answer/40787?hl=en

And Inforwars called the Sandy Hook shooting a fake government action with child actors. https://www.youtube.com/watch?v=Ap-DvMoiMOY (1:17:00) so I can see why that wouldn't be included.

The Onion is kind of disturbing, but at least it's labelled satire in the results.

Re: YouTube Advertiser Meltdown: An Opportunity for Startups

#125
post #72
post #42

Earlier quoted context omitted.

>YouTube defines "politically too extreme" as anything that's slightly left of Fox News. I think you mean right of Fox News? Infowars is notoriously full of bullshit, and conservativetreehouse blocks google entirely [0]. [0] http://www.conservativetreehouse.com/robots.txt

No, Youtube is demonetizing anyone who disagrees with the narrative. Do you think pewdiepie is right of Fox News? Do you think buzzfeed, printers of the 4chan fanfic "piss dossier" are not notoriously full of bullshit? Have tmz or mtv ever broken any story besides celebrity gossip? Every single "news" organization that printed fake polls for months claiming Hillary would win by huge margins is still considered "News"…

Pewpiepie makes tons of money from Youtube. He's not banned. And most of his videos are monetized. The fact that he's the most successful Youtuber and that he has differing views that Youtube shows that Youtube allows people with differing views to succeed.

Re: YouTube Advertiser Meltdown: An Opportunity for Startups

#126
post #89

I think there still is a big opportunity for ad companies that try to actually show stuff the user might interested in. Let me explain. Let's say you are an amateur astronomer, like me. You have subscribed to a paper magazine about astronomy, like me. If, again, you are like me, then you also read the magazine for the ads in it. Ads showing new telescopes, ads talking about astronomy expeditions, ads for the astronom…

> flight offers for the business trip I recently googled. SAS software because I recently did a certification with them and visited their website. Amazon ads showing me business books I recently searched there.

Really? My experience is much more:

Hotels/flights to a place I went to weeks/months ago and am not planning on going to again.

Ads asking me to sign up for a service I am signed up to.

Amazon ads for something I just purchased (often the exact thing I purchased). From Amazon. For weeks.

Re: YouTube Advertiser Meltdown: An Opportunity for Startups

#127

Earlier quoted context omitted.

No, but they aren't doing anything to suppress the video, they are just refusing to host it. If you expand the definition of censorship to anyone who refuses to host a specific piece of content, then it basically loses all meaning. The New York Times is censoring me by not publishing my article. This science journal is censoring me by not publishing my paper.

YouTube isn't refusing to host the videos - advertisers just aren't paying as much for that sort of content.

Actually, advertisers can't pay for adverts on anything vaguely political or controversial on YouTube full stop. Google won't let them, because the headlines in the press about funding have cost them probably somewhere in the ballpark of a billion dollars as advertisers get scared and pull ads from YouTube as a whole. It's probably only a matter of time before the press figure out how to frame this in a way that forces them to pull the videos altogether.

Re: YouTube Advertiser Meltdown: An Opportunity for Startups

#128
Many channels are seeing their revenues plummet as big companies pull their ads out of fear they will be shown in more controversial videos ... Strictly speaking it isn't censorship when Youtube removes a channel for being politically too extreme.

Ugh. It's not remotely censorship to stop funding something. You don't have any obligation to pay me to jabber in front of a camera, and neither does anyone else. Putting the distinct ideas of "refusing to pay for X" and "censorship of X" in such proximity is either the result of confusion or a deliberate attempt at emotional Roveian conflation.

The linked Guardian article makes no mention of YouTube removing either videos or channels. If that's not happening, then whatever is happening isn't even similar to censorship. Just because the Guardian author throws the term around so casually doesn't make it true.

...we should ask ourselves how comfortable we are with large corporations essentially setting the terms of acceptable political discourse by pressuring media platforms into banning unpopular opinions.

Back in the 1970s, when video in America was dominated by three huge networks, an argument like this would have made a glimmer of sense: if advertisers pulled out of a program en masse, the network management would cancel the show in search of something more profitable, and the attitudes or opinions the program espoused might not be represented on television at all anymore.

But the internet isn't like that. YouTube isn't like that. You can keep making your show, your blog, your own personal website, etc., regardless of what the advertisers do. There is no panel of bean counters controlling access to limited, valuable airwaves, because the "airwaves" are unbounded in breadth and unmoored from time. One might argue that this is the principal, signature difference between broadcast television and internet video.

Even if YouTube was deleting videos outright, they're hardly the only way to share videos online. They simply aren't capable of "banning unpopular opinions" in any effective general way.

It's a little tough to take "righteous" "Wiseman's" internet-censorship-based startup ideas seriously when 1) he doesn't seem to understand what censorship is 2) he doesn't seem to understand important differences between the internet and older media systems.

Re: YouTube Advertiser Meltdown: An Opportunity for Startups

#129

Earlier quoted context omitted.

I think this is because: 1) If they allowed you to target such a narrow niche, you'll be turned off when you see there's only XXX people total. And you'll be even more turned off when you see you generated 2 clicks out of those XXX people. But when you see the total reach of such a broad demographic is X million people you get excited. 2) It's hard to reach such a specific demographic. Only Facebook perhaps might hav…

1) I think this is definitely the case, but with the broad group 90+% of the clicks turn out to be fraudulent in my experience. Unfortunately the advertising networks have little incentive to fix it, but the current state is ripe for disruption. 2) As an advertiser I'd like to define the demographics in very simple terms of white-listing on the platform. Twitter doesn't need to find out who are cloud developers: I'll…

On #2, Twitter does allow targeting by uploading specific usernames: https://business.twitter.com/en/targeting/tailored-audiences...

Re: YouTube Advertiser Meltdown: An Opportunity for Startups

#130

Earlier quoted context omitted.

I think this is because: 1) If they allowed you to target such a narrow niche, you'll be turned off when you see there's only XXX people total. And you'll be even more turned off when you see you generated 2 clicks out of those XXX people. But when you see the total reach of such a broad demographic is X million people you get excited. 2) It's hard to reach such a specific demographic. Only Facebook perhaps might hav…

demographics is mostly unimportant in that world. imagine you want to sell an add for a chainsaw and you have two customers, a grand mother and a lumber jack. of course you'd pick the later, but once you found out that the grand mother has been googling chainsaws and visited several sites, demographics goes out the window for importance. this is why google is so much more successful than facebook.

They are different use cases. Sometimes you want to generate brand awareness and target people who have never heard of you, or aren't looking for what you are selling right now.
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