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YouTube Advertiser Meltdown: An Opportunity for Startups

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Re: YouTube Advertiser Meltdown: An Opportunity for Startups

#111

Post by AznHisoka »

Androider wrote: post #107
etherealG wrote: post #97

Earlier quoted context omitted.

I think you're missing the point of how current targeted advertising works. The person paying for the advertising is the one choosing when/where to show it to you. They are intentionally getting in your way with something irrelevant, since it suits their campaign goals. What you describe is a system where the consumer has control over how they are advertised to, but that only works when you are the one with power in…

As an advertiser, I would love to only show relevant ads. Current methods for targeted advertising are extremely broad and ineffective, as in: females 35-44, interested in travel, living in Texas. Want to target hobby astronomers who watch a specific Youtube channel? Impossible. Cloud developers who follow the same 3 tell-tale Twitter accounts that clearly define the group? No can do. People at the big 4 in SV with G…

I think this is because:

1) If they allowed you to target such a narrow niche, you'll be turned off when you see there's only XXX people total. And you'll be even more turned off when you see you generated 2 clicks out of those XXX people. But when you see the total reach of such a broad demographic is X million people you get excited.

2) It's hard to reach such a specific demographic. Only Facebook perhaps might have that granular an information about people who view their ads.

Re: YouTube Advertiser Meltdown: An Opportunity for Startups

#112

Post by fvdessen »

fox8091 wrote: post #103
ouid wrote: post #87

Earlier quoted context omitted.

you clearly have no idea what a monopoly is.

The dictionary disagrees with you. http://bfy.tw/BBWT

The commodity that youtube sells is not only the ability to upload a video, it is the access to a network of viewers. It can be argued that due to youtube's network size relative to other video sharing website, it has a monopoly in that regard.

Re: YouTube Advertiser Meltdown: An Opportunity for Startups

#113

Post by chmackenzie »

gwright wrote: post #19
DavidSJ wrote: post #10

Strictly speaking it isn't censorship when Youtube removes a channel for being politically too extreme. Not to distract from the larger point, but this isn't true. The definition of censorship says nothing about the government being the one suppressing the content.

Discussion is terribly confused when 'censorship' is interpreted in this general sense. Censorship enforced by the state is something distinctly different from editorial control exercised by private entities. When the single word can represent either concept (and other related concepts) ambiguity and confusion isn't far behind. I used to argue that 'censorship' should be interpreted as something done by governments a…

> Censorship is the suppression of free speech, public communication or other information which may be considered objectionable, harmful, sensitive, politically incorrect or inconvenient as determined by governments, media outlets, authorities or other groups or institutions.

YouTube is acting as a media company while pretending to be a platform. They're engaging in censorship since they're removing things on political grounds. Now, if the rules were always "no vegan videos, no violence, only kittens," it would be a different story.

Re: YouTube Advertiser Meltdown: An Opportunity for Startups

#114

Post by Androider »

AznHisoka wrote: post #111
Androider wrote: post #107

Earlier quoted context omitted.

As an advertiser, I would love to only show relevant ads. Current methods for targeted advertising are extremely broad and ineffective, as in: females 35-44, interested in travel, living in Texas. Want to target hobby astronomers who watch a specific Youtube channel? Impossible. Cloud developers who follow the same 3 tell-tale Twitter accounts that clearly define the group? No can do. People at the big 4 in SV with G…

I think this is because: 1) If they allowed you to target such a narrow niche, you'll be turned off when you see there's only XXX people total. And you'll be even more turned off when you see you generated 2 clicks out of those XXX people. But when you see the total reach of such a broad demographic is X million people you get excited. 2) It's hard to reach such a specific demographic. Only Facebook perhaps might hav…

1) I think this is definitely the case, but with the broad group 90+% of the clicks turn out to be fraudulent in my experience. Unfortunately the advertising networks have little incentive to fix it, but the current state is ripe for disruption.

2) As an advertiser I'd like to define the demographics in very simple terms of white-listing on the platform. Twitter doesn't need to find out who are cloud developers: I'll tell the 2-3 twitter accounts the target audience must be following, which I know for a fact makes the followers also cloud developers. I don't need YouTube to figure out who are astronomers: I'll tell the channels astronomers subscribe to etc.

Re: YouTube Advertiser Meltdown: An Opportunity for Startups

#115

Post by autokad »

AznHisoka wrote: post #111
Androider wrote: post #107

Earlier quoted context omitted.

As an advertiser, I would love to only show relevant ads. Current methods for targeted advertising are extremely broad and ineffective, as in: females 35-44, interested in travel, living in Texas. Want to target hobby astronomers who watch a specific Youtube channel? Impossible. Cloud developers who follow the same 3 tell-tale Twitter accounts that clearly define the group? No can do. People at the big 4 in SV with G…

I think this is because: 1) If they allowed you to target such a narrow niche, you'll be turned off when you see there's only XXX people total. And you'll be even more turned off when you see you generated 2 clicks out of those XXX people. But when you see the total reach of such a broad demographic is X million people you get excited. 2) It's hard to reach such a specific demographic. Only Facebook perhaps might hav…

demographics is mostly unimportant in that world.

imagine you want to sell an add for a chainsaw and you have two customers, a grand mother and a lumber jack. of course you'd pick the later, but once you found out that the grand mother has been googling chainsaws and visited several sites, demographics goes out the window for importance.

this is why google is so much more successful than facebook.

Re: YouTube Advertiser Meltdown: An Opportunity for Startups

#116

Post by Baeocystin »

gwright wrote: post #19
DavidSJ wrote: post #10

Strictly speaking it isn't censorship when Youtube removes a channel for being politically too extreme. Not to distract from the larger point, but this isn't true. The definition of censorship says nothing about the government being the one suppressing the content.

Discussion is terribly confused when 'censorship' is interpreted in this general sense. Censorship enforced by the state is something distinctly different from editorial control exercised by private entities. When the single word can represent either concept (and other related concepts) ambiguity and confusion isn't far behind. I used to argue that 'censorship' should be interpreted as something done by governments a…

https://www.popehat.com/2016/06/11/hello-youve-been-referred...

Read it. I promise it is worth your time.

Re: YouTube Advertiser Meltdown: An Opportunity for Startups

#117

Post by Baeocystin »

Neliquat wrote: post #94
beaconstudios wrote: post #92

Earlier quoted context omitted.

you could argue the same for san francisco liberals.

Odd how the 2 groups have become so similar as of late.

Authoritarians all have the same stink, regardless of origin.

When I was a child, I lived in a Communist country. It was a grim deal for anyone who did not toe the party line, and I do not like catching whiff of the same elements now in the US.

Re: YouTube Advertiser Meltdown: An Opportunity for Startups

#118

Post by [deleted] »

onion2k wrote: post #60
DavidSJ wrote: post #10

Strictly speaking it isn't censorship when Youtube removes a channel for being politically too extreme. Not to distract from the larger point, but this isn't true. The definition of censorship says nothing about the government being the one suppressing the content.

Censorship is the suppression of content in order to exercise political power and control. Refusing to show something because it means you'll make less profit is not censorship; refusing to show it because you have an ideological belief that the viewer shouldn't see it is. Consequently I guess it'd be next to impossible to demonstrate a business is actually censoring content rather than removing it for the benefit of…

[deleted]

Re: YouTube Advertiser Meltdown: An Opportunity for Startups

#119

Post by autokad »

> "Perhaps what we need is a browser plugin with a wallet that allows for microtransactions. It could charge a user a penny for every page load on a creator's blog"

this sounds like a terrible idea. i imagine being directed to pages that tick me a penny, or leaving a browser tab open for months (i do that) without looking at it but getting ticked for refreshes.

or even worse, viruses that try to log visits to pages trying to take pennies from you hopping you dont notice. and who is going to try and fight a 1 penny fraud?

even in the best circumstances, i wouldn't want to revisit someones page for fear that ill get charged but the content might not be that interesting or original

Re: YouTube Advertiser Meltdown: An Opportunity for Startups

#120

Post by geff82 »

AznHisoka wrote: post #111
Androider wrote: post #107

Earlier quoted context omitted.

As an advertiser, I would love to only show relevant ads. Current methods for targeted advertising are extremely broad and ineffective, as in: females 35-44, interested in travel, living in Texas. Want to target hobby astronomers who watch a specific Youtube channel? Impossible. Cloud developers who follow the same 3 tell-tale Twitter accounts that clearly define the group? No can do. People at the big 4 in SV with G…

I think this is because: 1) If they allowed you to target such a narrow niche, you'll be turned off when you see there's only XXX people total. And you'll be even more turned off when you see you generated 2 clicks out of those XXX people. But when you see the total reach of such a broad demographic is X million people you get excited. 2) It's hard to reach such a specific demographic. Only Facebook perhaps might hav…

I don't necessarily mean a micro niche like the one mentioned. But in the end, catering the niches is the way to go. Ham Radio website? Let them see great ham radio ads. Web developer website? Let them see the great the IDE or the perfect new webhoster. Don't spam people in the current way in the search of the final conversion of something unrelated only.
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