Live data from Hacker News

We’re dropping Google Ads

groundup.org.za

391–400 of 617 posts

Re: We’re dropping Google Ads

#391

I recently tried putting Google ads on one of my websites. Over the course of 10,000 page views Google shows there were only 7 click throughs. It does not even make sense because it means there was basically zero mis-clicks. I don't know how they count a click-through but it seems to be more than just someone clicking on the ad. Also I'm pretty tired of hearing how Google are the good guys and 'do no evil'. It's obvi…

About 1%, that sounds right.

People very rarely click ads.

Re: We’re dropping Google Ads

#392

Earlier quoted context omitted.

I have gone so far as to suggest a significant portion of Google's revenue is likely serving malicious content, which leaves them very little incentive to do anything about it. Almost every senior citizen I've ever had clean up malware for got it from a malicious search ad. And the tech support scams they continue to list take advantage of tons of people as well. I've pointed out before that Google happily lists phon…

It is quite exaggerated to say that a significant portion of Google's revenue comes from serving malicious content. But malicious content (even on the SERP) is common enough that one of the most effective steps that you can do to protect senior citizens from malware is to install a good ad blocker. The ironic thing is that the search algorithm does a decent job of filtering out malicious sites from appearing on the f…

That's a key point. Google's primary business model relies on convincing you to not click on the "best search result". This is why they have, over time, reduced the visible difference between ads and real results. I've regularly found that lay users are not aware they are clicking on ads when they click on Google's search ads.

Even if Google is removing "x million bad ads", they are merely replacing bad ads with other bad ads. Removing bad ads doesn't significantly impact their revenue. I'd argue that while Google is willing to make gestures like removing some ads, they are unwilling to do what's necessary to protect users: Stop serving ads entirely where malicious ads are particularly prevalent, and clearly highlight the difference between ads and search results.

EDIT: Here's some captures I did this morning of Google results on incognito: https://oasis.sandstorm.io/shared/nTZcQOHrTgnM-90dAfmut0AX_c...

Re: We’re dropping Google Ads

#393
post #278

For smaller websites (also referred to the democratization of the internet), I am sure many people may (or have) feel (felt) guilty for using an ad-blocker. Then you see all those shitty ads for: - finding a russian bride - getting rich through some millionaires secret - anti-aging remedies - adware and you realize that the ad-model only benefits Google and the peddlers pushing the dodgy adverts. Everyone else is los…

At least for me here in Australia, Google AdSense ads aren't obnoxious. Below is the result of a quick scan of a few websites in private mode. I wonder why OP has such a different experience? Maybe the ad market in South Africa is very different? Or maybe GroundUp hasn't spent the necessary time to filter out bad ads? ----- New York Times: Cycling clothing Microsoft Enterprise Health Insurance Avoid overeating Mortga…

As a South African, I can attest to the exact ads shown by the author on various site, both in incognito mode as well as during normal browsing. I have seen every one of them, and they are awfully persistent and incredibly annoying. Even selecting "Don't show this ad again" seems to do nothing, despite repeated efforts. Particularly frustrating is that there seems to be no way of flagging an advert as fraudulent or malicious.

Re: We’re dropping Google Ads

#394
post #25

Earlier quoted context omitted.

>Or invent a system by which 10% of the ad revenue gets cut out to the end user. That will incentivize people to unblock ads. microsoft tried that with bing rewards. i suspect it's not working well because i only heard of it in the context of botting it to get free money. the advertiser wants to spend as little money to gain as many sales, whereas the viewer (and blackhats) want to get as much money as possible. the…

I wonder if there is another solution: All large websites switch to canvas rendering (like Netflix already does). This provides scrape, adblocker, content filter, ... protection. And of course it makes the internet completely unusable by anyone either blind or ... You might even create a startup that makes a javascript web browser, that allows all these companies to get consistent rendering across all web browsers, p…

At present, ads are easy to identify and block because advertisers don't trust the sites they advertise on - they want the impression to be recorded by a trusted (?) 3rd party ad server; this means ad data are easily identifiable at the network level, which is easy to block.

Until there's a replacement model for that lack-of-trust, ad blocking will probably be easy regardless of display technique.

Re: We’re dropping Google Ads

#395
post #26

For smaller websites (also referred to the democratization of the internet), I am sure many people may (or have) feel (felt) guilty for using an ad-blocker. Then you see all those shitty ads for: - finding a russian bride - getting rich through some millionaires secret - anti-aging remedies - adware and you realize that the ad-model only benefits Google and the peddlers pushing the dodgy adverts. Everyone else is los…

I'm sort of confused. That list of yours is a bunch of stuff that (at least not generally) Google doesn't advertise . So where does the "only benefits Google and the peddlers pushing the dodgy adverts" bit come from? Seems like you're only angry at the peddlers. What did Google do?

Agreed. This is still hn right? I had assumed most of us would be familiar with the product.

Re: We’re dropping Google Ads

#396
post #26

For smaller websites (also referred to the democratization of the internet), I am sure many people may (or have) feel (felt) guilty for using an ad-blocker. Then you see all those shitty ads for: - finding a russian bride - getting rich through some millionaires secret - anti-aging remedies - adware and you realize that the ad-model only benefits Google and the peddlers pushing the dodgy adverts. Everyone else is los…

I'm sort of confused. That list of yours is a bunch of stuff that (at least not generally) Google doesn't advertise . So where does the "only benefits Google and the peddlers pushing the dodgy adverts" bit come from? Seems like you're only angry at the peddlers. What did Google do?

[deleted]

Re: We’re dropping Google Ads

#397

Earlier quoted context omitted.

> my dad used to rip the advertisements out of magazines sheezus. didn't that take a shitload of time and effort? i can't believe how many ads magazines have. they're all over everything.

> didn't that take a shitload of time and effort? Not really, back when I received the paper copy of the Economist it took me about a minute after receiving it on a Saturday morning to flip through and rip-out the double-sided ad pages. Also gave me an idea of the main stories in the issue. Put a 30cm ruler on the page near the binding, grab top, pull. Well worth it for making the magazine thinner, easier to fold int…

This I did as well when The Economist arrived. They make it easy since half of the ads are printed full-page on both sides. Took like 30 seconds to do and did make reading much more enjoyable. Now (wow, has been years now) I use the digital edition on iPad and listen to it more than I read it, but when reading I do look at the ads as there are fewer and of high quality in the app edition.

Re: We’re dropping Google Ads

#398

Earlier quoted context omitted.

Genuine question: has google ads been responsible for virus/malware in the past? I thought they were, while still annoying, safe from serving such content. So much that if they detect your site has malware they prevent it from serving their ads https://support.google.com/adwordspolicy/answer/1308246?hl=e... As such I went along with allowing google ads since it seemed like a good middle ground between not wanting to…

Trackers are malware. Google ads are the widest spread virus on the planet.

Malware they might be, but calling them a virus is incorrect. They are not self-propagating.

Re: We’re dropping Google Ads

#399

Earlier quoted context omitted.

You can't block ads in Facebook's native mobile app. Their communications are probably encrypted and their ads are probably served on the same connection as everything else. Which means that either now or in the future you won't be able to modify your /etc/hosts to solve this problem either (assuming you have a rooted phone or tablet of course). The only option you'll have will be to crack Facebook's client and modif…

That's why I use m.facebook.com on iOS instead of the native app.

Even better. Just checkin to FB once a day on your desktop (assuming you have one of course). Then you can use FBPurity to "cleanse" your FB experience.

Re: We’re dropping Google Ads

#400

I've been on the fence about this for a while, and after reading what GroundUp wrote, I can't agree with them more. So I think it's time for me to dump Google Ads from my sites, as well. I send Big G three million ad impressions a month, and in return I get $150 and a bunch of visual dreck that makes the site look bad. $200, if I'm lucky. And this is all U.S. traffic on an award-winning news site. I only need to sell…

3,000,000 for $150? That's criminal. How are you only getting 5 cents per thousand impressions? Are you getting really low quality traffic from far eastern countries or something? That's just extremely low even for Google. If your CTR is the problem, have you looked at placement optimization?

My recommendation is to sell the space directly on BuySellAds. At $1.00 CPM it would fly off the shelves, but you can get much more than that with a little patience (and provided that your visitors have at least some kind of quality).

Post reply on HN