Earlier quoted context omitted.
I used to work on that project. I'm sad that this happened, but mostly I'm annoyed at the public -- the problem turns out to be, people don't want to pay, not even that tiny amount. It's definitely coming back, though. Just not in quite the same form.
> the problem turns out to be, people don't want to pay, not even that tiny amount. No, the problem is it didn't work with adblockers. I really want to pay for the content I read, I just am not willing to risk being outbid on the chance to view a page without spam by someone trying to deliver malware. My current solution is to buy pre-paid visa cards to pay for online news subscriptions, which is a huge pain, but nec…
That's a big issue. Another is that I want sites without any ads to be able to get a share of the money too.
But it's also that the bidding model is a poor way to allocate the money. I don't want the word "insurance" to randomly trigger a $50 ad slot. It's okay if there's some influence from ad slot prices onto how the money gets allocated, but the main influence should be how much I use each site.