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We’re dropping Google Ads

groundup.org.za

31–40 of 617 posts

Re: We’re dropping Google Ads

#31

For smaller websites (also referred to the democratization of the internet), I am sure many people may (or have) feel (felt) guilty for using an ad-blocker. Then you see all those shitty ads for: - finding a russian bride - getting rich through some millionaires secret - anti-aging remedies - adware and you realize that the ad-model only benefits Google and the peddlers pushing the dodgy adverts. Everyone else is los…

I used to feel there was something bad about using ad-blockers, then Google started paying AdBlock to allow some types of Google ads through. I learned this while working for Google in DoubleClick circa 2014. I no longer work for Google. PSA -- just so you know.

Re: We’re dropping Google Ads

#32
post #13
post #6

I always imagined that some website/mobile app/service would appear that would let you buy subscriptions for access to multiple publishers at once. I think people have a hard time spending $5 here a month $10 there a month, but would spend maybe $49 for a range of access to sites. I don't know why something like that hasn't taken off yet. You could pick the sites you want access to or they could do a pay out based on…

You can also just do a tip jar model or patreon. So far, for me, the tip jar has been more successful than ads or Patreon (though I am new to Patreon, so, time will tell). I would be happy to get rid of ads altogether (with the exception of one site, for REASONS) if I thought that would drive up tips. But I have experimented a bit and it didn't seem to drive up tips. Then, whenever I read these discussions, there is…

I don't mind the ads up to a point. For example, I buy "Mopar Muscle" for the ads, not the articles. I'd buy computer mags (yes, I'm dating myself) for the ads as much as the articles, too. The Yellow Pages (I'm really old) were useful for the ads.

Not all advertising is objectionable.

Re: We’re dropping Google Ads

#33
post #30
post #20

Earlier quoted context omitted.

My attitude toward ad blockers was always "meh". I have the right to render your bits and bytes however I wish. Using an ad blocker is just modifying the rendering algorithm, much the same way as I could use a French to Russian translator, something that increases font sizes, or throwing on a custom stylesheet. I can write my own web browser, if I wish. Some percentage of users will use ad blockers, and businesses sh…

I don't think anyone is seriously doubting your legal right to block ads. > If it is not sustainable, new business models will be invented. If the ad blocking becomes so widespread that the ad-supported model becomes unsustainable, I think a lot of people will be unhappy with what happens next. There will be a lot more paywalls and a lot more native advertising, which will be fine for entrenched players but much hard…

> Maybe micropayments can take care of that some day?

Seriously, where's the Spotify of blogs?

Re: We’re dropping Google Ads

#34
post #20

For smaller websites (also referred to the democratization of the internet), I am sure many people may (or have) feel (felt) guilty for using an ad-blocker. Then you see all those shitty ads for: - finding a russian bride - getting rich through some millionaires secret - anti-aging remedies - adware and you realize that the ad-model only benefits Google and the peddlers pushing the dodgy adverts. Everyone else is los…

My attitude toward ad blockers was always "meh". I have the right to render your bits and bytes however I wish. Using an ad blocker is just modifying the rendering algorithm, much the same way as I could use a French to Russian translator, something that increases font sizes, or throwing on a custom stylesheet. I can write my own web browser, if I wish. Some percentage of users will use ad blockers, and businesses sh…

Some percentage of users will use ad blockers, and businesses should account for that.

How is that an argument for it? Some percentage of people steal things from stores, business do account for it, but its neither here nor there in an argument about whether people should do it.

Re: We’re dropping Google Ads

#35
post #22
post #11

Earlier quoted context omitted.

>Advertisers will likely bid more for ads on high quality websites Citation needed > Advertisers will also bid more for people willing to buy stuff. Unfortunately, there is no correlation between people willing to buy stuff and high quality content.

We don't typically sell them this way, but the CPM for an ad on e.g. retaildive.com is much higher than anything on Google's network. > Unfortunately, there is no correlation between people willing to buy stuff and high quality content. Citation needed :)

Do I really need a citation to prove dumb people have money? Because that's basically what you are asking. Or perhaps you believe that when people click an ad on "low-quality" site the are less likely to buy than from the same ad on "high-quality" site?

Seriously, the "enlargement penis" spam works because the average person is not that selective on the ads they chose nor the websites they visit.

Re: We’re dropping Google Ads

#36
post #6

I always imagined that some website/mobile app/service would appear that would let you buy subscriptions for access to multiple publishers at once. I think people have a hard time spending $5 here a month $10 there a month, but would spend maybe $49 for a range of access to sites. I don't know why something like that hasn't taken off yet. You could pick the sites you want access to or they could do a pay out based on…

I probably wouldn't mind paying for the online newspaper an article at a time, like a nickel. For some reason, the idea of a subscription just irks me - it makes me feel guilty when I don't read the paper, because hey I paid for it.

Re: We’re dropping Google Ads

#38
I often wonder how much revenue my hometown newspaper makes off online adds -- http://newspressnow.com.

When you first go to the site, a Credit Karma ad or Rite Aid ad popup appears (promoted by Kixer).

Close that and you see a site just overwhelmed by ads, some local. Then they have the "Sponsored Links" by Content.ad saying:

- "Cheaper and Stronger than Adderral"

- "Don't watch this video around you wife "

- "Fruits that fight diabetes"

- "Biblical solutions to weight loss"

The local owners of the newspaper, sold their cable company for $350 million which they had owned for 45 years (Cablevision->Suddenlink).

If an exceptionally wealthy local newspaper owner can't offer content in a reasonable way without egregious deceptive links, who can?

This type of behavior should be heavily criticized, especially by those who can afford to avoid it. Instead, it's considered business as usual.

Re: We’re dropping Google Ads

#39
post #6

I always imagined that some website/mobile app/service would appear that would let you buy subscriptions for access to multiple publishers at once. I think people have a hard time spending $5 here a month $10 there a month, but would spend maybe $49 for a range of access to sites. I don't know why something like that hasn't taken off yet. You could pick the sites you want access to or they could do a pay out based on…

It already exists... in the world of porn, though.

Re: We’re dropping Google Ads

#40
post #34
post #20

Earlier quoted context omitted.

My attitude toward ad blockers was always "meh". I have the right to render your bits and bytes however I wish. Using an ad blocker is just modifying the rendering algorithm, much the same way as I could use a French to Russian translator, something that increases font sizes, or throwing on a custom stylesheet. I can write my own web browser, if I wish. Some percentage of users will use ad blockers, and businesses sh…

Some percentage of users will use ad blockers, and businesses should account for that. How is that an argument for it? Some percentage of people steal things from stores, business do account for it, but its neither here nor there in an argument about whether people should do it.

Let's separate morality and legality. Morality is relative to your beliefs and values. Legality is common to all.

It's illegal to steal physical property (payment transfers ownership of property). It's not illegal to not look at something.

Speaking of which, I really want to write a real life ad blocker with a HoloLens or whatever AR equipment becomes popular in the future. Replace all the billboards with cat pictures.

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