We’re dropping Google Ads
groundup.org.za
We’re dropping Google Ads
1–10 of 617 posts
Re: We’re dropping Google Ads
#2The ad driven models are slowly killing publishing. They're right in what they're saying - their competition is clickbait that just wants attention. A view is a view, and an ad will pay out the same regardless of the quality of the content on the page. I really hope we find a way to distribute payment for quality content in a better way. It's something that I've been working on personally because I like publishing content, and I hate having to choose between marring my content with ads, or losing money if I hit the front page of reddit.
Re: We’re dropping Google Ads
#3They'll want your HEAD for revealing that you're dropping Google Ads!
Re: We’re dropping Google Ads
#4The ad driven models are slowly killing publishing. They're right in what they're saying - their competition is clickbait that just wants attention. A view is a view, and an ad will pay out the same regardless of the quality of the content on the page. I really hope we find a way to distribute payment for quality content in a better way. It's something that I've been working on personally because I like publishing co…
>A view is a view, and an ad will pay out the same regardless of the quality of the content on the page.
That's not really true. Advertisers can bid on how much they want to pay for each individual impression. Advertisers will likely bid more for ads on high quality websites. Advertisers will also bid more for people willing to buy stuff.
Re: We’re dropping Google Ads
#5Adsense has became a less and less attractive option. Ad quality is poor, revenue per click lower and lower, policies are enforced weirdly and keep changing, force you to display annoying cookie modals, etc.
Re: We’re dropping Google Ads
#6I always imagined that some website/mobile app/service would appear that would let you buy subscriptions for access to multiple publishers at once. I think people have a hard time spending $5 here a month $10 there a month, but would spend maybe $49 for a range of access to sites. I don't know why something like that hasn't taken off yet. You could pick the sites you want access to or they could do a pay out based on where you went and what you read.
Re: We’re dropping Google Ads
#7I've been saying that when you're selling ad space, knowing your buyer is as important as knowing your audience. In the traditional online ad (Google and alikes) model that knowledge is lost to third party algorithms. And worst, feeds the generic ad blockers which destroy the reliability of said algorithms.
Theoutline.com is an example of how the new relationship between brandspublishersaudience will evolve.
Re: We’re dropping Google Ads
#8I've been saying that when you're selling ad space, knowing your buyer is as important as knowing your audience. In the traditional online ad (Google and alikes) model that knowledge is lost to third party algorithms. And worst, feeds the generic ad blockers which destroy the reliability of said algorithms. Theoutline.com is an example of how the new relationship between brands publishers audience will evolve.
For those who want no ads at all, try using Outline.com
Re: We’re dropping Google Ads
#9I always imagined that some website/mobile app/service would appear that would let you buy subscriptions for access to multiple publishers at once. I think people have a hard time spending $5 here a month $10 there a month, but would spend maybe $49 for a range of access to sites. I don't know why something like that hasn't taken off yet. You could pick the sites you want access to or they could do a pay out based on…
Google Contributor would be your primary competition. I think typical users just aren't ready to pay for access to regular websites.
Re: We’re dropping Google Ads
#10I always imagined that some website/mobile app/service would appear that would let you buy subscriptions for access to multiple publishers at once. I think people have a hard time spending $5 here a month $10 there a month, but would spend maybe $49 for a range of access to sites. I don't know why something like that hasn't taken off yet. You could pick the sites you want access to or they could do a pay out based on…
I'd love to have something like that. We already have Spotify (et al) for music. PressReader for newspapers. If the music industry can be dragged kicking and screaming into the bulk buying model, why can't online publishers?