YouTube Advertiser Meltdown: An Opportunity for Startups

#1

Post by renegadesensei » Wed, Apr 12, 2017, 12:57 AM UTC

YouTube Advertiser Meltdown: An Opportunity for Startups
righteousruminations.blogspot.com

Re: YouTube Advertiser Meltdown: An Opportunity for Startups

#2

Post by jasonkostempski » Wed, Apr 12, 2017, 1:53 AM UTC

Here's an idea, advertisers directly pay the content creators they don't have a problem with to show ads natively in their content at a point they both agree is acceptable. And there could be a contract between the 2 parties that covers any concerns either might have.

Re: YouTube Advertiser Meltdown: An Opportunity for Startups

#3

Post by gcb0 » Wed, Apr 12, 2017, 1:56 AM UTC

jasonkostempski wrote: post #2

Here's an idea, advertisers directly pay the content creators they don't have a problem with to show ads natively in their content at a point they both agree is acceptable. And there could be a contract between the 2 parties that covers any concerns either might have.

But... But... I want to advertise for peanuts. I don't want to pay premium publisher prices!

Give me premium content around my ads for free! now!

/sarcasm.

This is a solved problem. The only people complaining are the ones that want the cake and eat it too.

There is Zero opportunity here. Because 100% of your market is already served by premium publishers.

Re: YouTube Advertiser Meltdown: An Opportunity for Startups

#4

Post by rl3 » Wed, Apr 12, 2017, 1:57 AM UTC

jasonkostempski wrote: post #2

Here's an idea, advertisers directly pay the content creators they don't have a problem with to show ads natively in their content at a point they both agree is acceptable. And there could be a contract between the 2 parties that covers any concerns either might have.

Isn't that basically influencer marketing?

If the ads are overt then I suppose it's an improvement over the usual fare of subtle product placement and staged testimonials.

Re: YouTube Advertiser Meltdown: An Opportunity for Startups

#5

Post by jbob2000 » Wed, Apr 12, 2017, 2:04 AM UTC

This could just be a UI problem. When you see an ad on YouTube, it's right under the video's title, so there's some subconscious association from the video's content to the content in the ad.

What if YouTube ads worked more like TV commercials, where you're taking explicitly out of the content (maybe to another page to view the ad?), and then returned to the video? Would this ease advertiser's concerns about placement?

Re: YouTube Advertiser Meltdown: An Opportunity for Startups

#6

Post by andyjsong » Wed, Apr 12, 2017, 2:04 AM UTC

jasonkostempski wrote: post #2

Here's an idea, advertisers directly pay the content creators they don't have a problem with to show ads natively in their content at a point they both agree is acceptable. And there could be a contract between the 2 parties that covers any concerns either might have.

That's why they acquired Famebit: https://techcrunch.com/2016/10/11/google-acquires-famebit-to...

Re: YouTube Advertiser Meltdown: An Opportunity for Startups

#7

Post by mod » Wed, Apr 12, 2017, 2:05 AM UTC

jasonkostempski wrote: post #2

Here's an idea, advertisers directly pay the content creators they don't have a problem with to show ads natively in their content at a point they both agree is acceptable. And there could be a contract between the 2 parties that covers any concerns either might have.

This happens a lot, at least in one genre of videos I watch (woodworking).

Re: YouTube Advertiser Meltdown: An Opportunity for Startups

#8

Post by chrisco255 » Wed, Apr 12, 2017, 2:14 AM UTC

Steem is an interesting concept around rewarding content creators through blockchain and cryptocurrency technology: https://steem.io/

Re: YouTube Advertiser Meltdown: An Opportunity for Startups

#9

Post by ganfortran » Wed, Apr 12, 2017, 2:20 AM UTC

jasonkostempski wrote: post #2

Here's an idea, advertisers directly pay the content creators they don't have a problem with to show ads natively in their content at a point they both agree is acceptable. And there could be a contract between the 2 parties that covers any concerns either might have.

So...television, is what your saying.

Funny that we went all the back to the starting point. I do agree programmatic ads is a loop of shithole, driving both content and ads into a mutual destruction cycle. Brands are hurting, malware ads are prospering, and on the other hand, clicks become everything and it makes everything clickbaity. Some major cleaning needs to be done otherwise the whole computational ads business is going to die.

Re: YouTube Advertiser Meltdown: An Opportunity for Startups

#10

Post by DavidSJ » Wed, Apr 12, 2017, 2:27 AM UTC

Strictly speaking it isn't censorship when Youtube removes a channel for being politically too extreme.

Not to distract from the larger point, but this isn't true. The definition of censorship says nothing about the government being the one suppressing the content.