This is what happens when you normalize violence, you focus on the blaming and legal stuff instead and you get people like this CEO but no one is reacting to the fact that a human being has been knocked out, dragged out like an animal for something he didn't have to give up. He had a legitimate reason not to give up his seat, he had patients he needed to see the next day. The airline CANNOT act like the computer is right all the time (they said for randomizing the seats to give up) and they should've been humans to understand and pick someone else or increase their incentives.
Remember, the flight was NOT overbooked. They said they needed to get their four employees to a different state, so they wanted four people off the plane. This is all spinning by the airline, listen to the specifics.
I don't care whose fault it was, there was absolutely no need for that violence in the first place, the escalation was not justified in any situations. The protocol needs to be changed, that's what people need to start asking for. Change the policy to include exemptions such as doctors or others (firefighters, cops, etc), increase the incentives and so on.
The airline should've done its job correctly by informing their customers BEFORE boarding the plane and upping the incentives until it gets their goal. The customers should not be forced to give up what they paid before because the airline screwed up.
I could care less that overbooking is a common thing. The society should not be about protecting the profits of the companies, they should be promoting the humanity and moving it further. This is a huge regression by allowing the companies to have more power.