Calling this concept anything but "internet freedom" once it crossed from "concept" to "mainstream political debate" is a little bit like shooting your horse in the hoof before it leaves the gate.
Sticking to "net neutrality" seemingly resulted in ISP's treating the phrase like courts treat jury nullification and the FCC making this an across-the-isle issue about corporate investment and infrastructure costs rather than regional monopolies, tiered access, slow lanes, etc.
I'm not naive enough to blame this on the name alone, but I'm also curious to see how net neutrality might fair when pushed onto ISP's and mobile carriers alike as "internet freedom."