This goes to an area where economics hasn't caught up to reality yet. If you watch Deal or No Deal, many economists would say contestants are making a mistake (being irrational, unlike the ideal homo economicus) when they accept a deal that is significantly lower than the average value of the cases remaining. What they miss is that dollars offer diminishing returns at scale, so the decision is rational. Going from 0…
"Maximize your utility function, not the money, moron!"
(I'm not an economist, but I talk like one.)