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Horlicks, a drink Brits go to bed with and Indians wake up with

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101–110 of 144 posts

Re: Horlicks, a drink Brits go to bed with and Indians wake up with

#101

When I read the title, my first thought was "Indians wake up and drink a pint of beer?"

I guessed hot chocolate. Not too bad! But the real answer is even more interesting.

The title has changed now, to remove the "clickbait" I guess. Bit of a shame, I enjoyed the guessing game...

Re: Horlicks, a drink Brits go to bed with and Indians wake up with

#102

Earlier quoted context omitted.

Natural commodities like cabbage, potatoes, beans, peppers, etc are barely advertised. Generally, if it's something anyone can make and there's no good way to differentiate it, there's not much point doing much marketing. Can't speak for the OP but maybe this is what they meant?

I have seen potatoes from Idaho advertised, Avocados from Mexico and Milk from California Cows. So Natural commodities are marketed this way.

Absolutely. These campaigns are all the products of Agriculture Marketing Boards[1] and are generally state-based. They're cooperative marketing agencies which growers and producers belong to to collectively promote their generic product. See also the USDA Agricultural Marketing Service[2].

Idaho Potatoes: https://idahopotato.com

California Walnuts: https://www.walnuts.org

California Almonds: http://www.almonds.com

California Raisins: http://calraisins.org / http://raisins.org

are a few of the domestic ones I've worked with over the years.

EDIT:

Here's a list of all the official California Agricultural Marketing Programs[3]

Speaking of foreign avocados, in addition to Mexico, Chile grows and exports a lot to the US. Of of their interesting arguments is that being in the Southern Hemisphere, their crop is counter-seasonal to our domestic avos. http://avocadosfromchile.org

[1] https://en.wikipedia.org/wiki/Marketing_board [2] https://www.ams.usda.gov [3] https://www.cdfa.ca.gov/mkt/mkt/pdf/ProgramContactInformatio...

Re: Horlicks, a drink Brits go to bed with and Indians wake up with

#103
post #20

There is an extremely similar drink in the UK (and probably elsewhere) called Ovaltine which is marketed as an energy drink. I always thought it was odd that two such similar drinks were marketed in such contrary ways. Horlicks to make your sleep and Ovaltine to give you energy. Perhaps that was the point at which I realised marketeers weren't always scientific in their advice :(

Why do they call it Ovaltine?

Mug is round...

Jar is round...

They should call it Round-tine!

Re: Horlicks, a drink Brits go to bed with and Indians wake up with

#105
post #24

Earlier quoted context omitted.

Turkish delight (not Cadbury's chocolate bar) is delicious. The chocolate bar is just crap mass-produced Turkish delight wrapped in chocolate. I agree it's not very pleasant, but I don't know what else one could expect.

It's not that real-world Turkish delight is bad , per se, so much as that Lewis makes it sound so life-changingly incredible that the real-world version is bound to disappoint by comparison.

Don't forget that CS Lewis was writing for a UK audience that still had rationing for sweets when published.

Turkish Delight was /Is a common UK Christmas time treat.

Re: Horlicks, a drink Brits go to bed with and Indians wake up with

#106
post #76

Earlier quoted context omitted.

Quite honestly, I question the need to drink milk. I think it's another marketing gimmick that pushes parents to feed kids with milk. I'm yet to come across a toddler/kid who actually loves drinking milk. Most of them hate it and that's possibly for a reason. When our daughter was born, we spoke to a lactation consultant who explained how infants wean away from breast milk naturally. She explained that it's not cow's…

It is true that milk is a good source of vitamin D and calcium. It helps prevent things like Rickets which was why it was mandatory in schools when I was young. It is also one of the few non-sugary examples of a kids drink so I'm quite keen on it. I liked it when I was young.

Milk has ~26g sugar per 16oz serving. It is about 33% less sugar than an equivalent coke, but that doesn't mean it is non-sugary or anywhere close (unless you meant non-sugary in terms of it doesn't taste very sweet, regardless of actual sugar content)

Re: Horlicks, a drink Brits go to bed with and Indians wake up with

#107
"From Germany to the United Arab Emirates to China you can visit the same shops, buy the same furniture, eat the same food, watch the same programmes and listen to the same music."

A few years back I was on a geology expedition in western Tibet, and we left the unpopulated valley we'd been in for several weeks and headed a few hours farther west for supplies, where our Dongfeng driver thought there was a town. There was, sort of, so we went to the little store to get some coffee and any other nonperishables.

At the market, they had never heard of coffee. But they had Redbull, so we got that instead.

Re: Horlicks, a drink Brits go to bed with and Indians wake up with

#109
The article doesn't mention this, but some relevant backstory for the quasi-medical claims is that Horlicks originated in the US in the late 19th century, at the height of the "patent medicine" craze. The same one that gave us Coca Cola, along with various other less remembered quack cures. The company was started in Chicago in the 1870s by two brothers who had immigrated from England. One of them moved back to the UK about 20 years later, where he began importing the product, and later opened a UK subsidiary (the 1906 date the company quotes in UK marketing is the opening date of the UK subsidiary's first factory). It subsequently lost market share in the US, disappearing entirely by the 1930s, so is now hardly remembered by any Americans still alive. But it found more enduring success in the UK, which also spread it to its colonies.

Re: Horlicks, a drink Brits go to bed with and Indians wake up with

#110

"From Germany to the United Arab Emirates to China you can visit the same shops, buy the same furniture, eat the same food, watch the same programmes and listen to the same music." A few years back I was on a geology expedition in western Tibet, and we left the unpopulated valley we'd been in for several weeks and headed a few hours farther west for supplies, where our Dongfeng driver thought there was a town. There…

Red Bull and other Thai energy drinks are popular because they're cheaper than coffee in Thailand. That said, Thai Red Bull is a pretty different beast from what you'll find abroad -- it's thick, sweet, and flat, like cough syrup. When you drink it in the quantity that I do, it's easy to forget coffee tastes terrible, and that we acquire a taste for it over time because caffeine is addictive. To enter new markets, it needs to be the only caffeine source or needs to have fashionable connotations. Red Bull tastes like candy, and has universal appeal.
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