Horlicks, a drink Brits go to bed with and Indians wake up with
1–10 of 144 posts
Re: Horlicks, a drink Brits go to bed with and Indians wake up with
#2In Ghana it's linked to sleep
Re: Horlicks, a drink Brits go to bed with and Indians wake up with
#3Not the same drink at all, but :
As a child i read the James Herriot memoirs (all things bright and beautiful, etc..), in which he waxes rhapsodic about the restorative powers and deliciousness of Bovril.
I had no idea what it was, so I was free to invent my own idea of what it might taste like, or be, or consist of.
When i discovered he was so happy about diluted beef stock, i was more than a little let down.
Re: Horlicks, a drink Brits go to bed with and Indians wake up with
#4Not the same drink at all, but : As a child i read the James Herriot memoirs (all things bright and beautiful, etc..), in which he waxes rhapsodic about the restorative powers and deliciousness of Bovril. I had no idea what it was, so I was free to invent my own idea of what it might taste like, or be, or consist of. When i discovered he was so happy about diluted beef stock, i was more than a little let down.
Went to a football match as a lad and wasn't sure what Bovril was, but ordered one anyway.
Imagine my reaction when what I thought was hot chocolate, was instead hot beef extract.
Re: Horlicks, a drink Brits go to bed with and Indians wake up with
#5Not the same drink at all, but : As a child i read the James Herriot memoirs (all things bright and beautiful, etc..), in which he waxes rhapsodic about the restorative powers and deliciousness of Bovril. I had no idea what it was, so I was free to invent my own idea of what it might taste like, or be, or consist of. When i discovered he was so happy about diluted beef stock, i was more than a little let down.
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Re: Horlicks, a drink Brits go to bed with and Indians wake up with
#6Not the same drink at all, but : As a child i read the James Herriot memoirs (all things bright and beautiful, etc..), in which he waxes rhapsodic about the restorative powers and deliciousness of Bovril. I had no idea what it was, so I was free to invent my own idea of what it might taste like, or be, or consist of. When i discovered he was so happy about diluted beef stock, i was more than a little let down.
Went to a football match as a lad and wasn't sure what Bovril was, but ordered one anyway. Imagine my reaction when what I thought was hot chocolate, was instead hot beef extract.
Yeah. I had a real hard time conceiving of it as something that doesn't involve malt powder.
Re: Horlicks, a drink Brits go to bed with and Indians wake up with
#7In the UK, from my experience, the drink is usually associated with more elderly people (my grandparents & older uncle are the only people who drink it), interesting to see it here aimed more for children.
Re: Horlicks, a drink Brits go to bed with and Indians wake up with
#8We used to drink Horlicks in Bangladesh, where it was - like in India - a breakfast drink. Of course, Horlicks has no special powers to do anything, certainly not any of the things it is marketed as doing. It's a potent example of the insidiousness of marketing: pretty much everywhere in the U.K. and the former British Empire people associate this product with qualities it simply does not possess. Not only that, they are drinking a high-calorie product because it is marketed as being good for you. Kids in the U.K. (and, as development happens across the subcontinent, increasingly kids in India and Bangladesh too) really don't need to be drinking milk fortified with wheat and barley - either for breakfast or before bed.
Re: Horlicks, a drink Brits go to bed with and Indians wake up with
#9Strikes an odd chime when an article appears about marketing differences in a brand I'd managed to completely forget about despite having been one of those in the UK who'd enjoyed it before bed. I'm not sure I've heard it mentioned in 20 years.
Seems to me they could do with more marketing, any marketing.
Re: Horlicks, a drink Brits go to bed with and Indians wake up with
#10Not the same drink at all, but : As a child i read the James Herriot memoirs (all things bright and beautiful, etc..), in which he waxes rhapsodic about the restorative powers and deliciousness of Bovril. I had no idea what it was, so I was free to invent my own idea of what it might taste like, or be, or consist of. When i discovered he was so happy about diluted beef stock, i was more than a little let down.
People are still trying to sell that idea, only now they've packaged it as 'bone broth'.
Snark aside, though, I could drink salty, savoury hot drinks all day long.