I see a couple challenges with the future of UX design. One being that everyone has an opinion as to how something should work. Unless someone has years of widely-recognized, valid experience/expertise in design, who's to say if one person's instincts are better than another's? The other issue I see is process taking over creativity. Soundcloud's iconic design was driven largely by the intuition of the designers and…
I've seen the argument of creativity vs process before, and I think it comes from a lack of understanding in the design process. Most design systems now use a 'double dimond' process. The first stage is researching the problem, and coming up with as many potential solutions as possible - no matter how crazy. That's the stage where creativity is part of the process. The second diamond is refining a concept - this is w…
Actual design work didn't even get started until well over halfway through the engagement, after the extensive research revealed where the big opportunities were for a new product.