Earlier quoted context omitted.
A lot of modern art is sold as a story, and for whatever reason the kind of folks who matter think that "did something by hand a thousand times" is a much better story than "wrote a Perl script." Art isn't the only thing that has stories, incidentally. Tomatoes have stories these days. (OK, the kind of tomatoes rich people eat have stories. Only poor people eat tomatoes that have no stories.)
i think products targeted at low income demographics are very much sold with a story. a kind of utilitarian "sensibleness" which facilitates contempt for more expensive products. why would advertisers neglect to exploit human psychology at all socioeconomic levels?
Of course it is universal; what is advertising but giving products a compelling narrative?